“I guess I think it’s because we’re not trying to be something that we’re not. We’re consistent with our culture and we’ll always be that way. The way to build a brand is that people like to depend on things and we want to be the kind of brand that people can depend on. I don’t think we’re trying to be couture, I think we gain more respect for not trying so hard and just emulating the designs that we love. And we’ll continue to do that.”
Sounds like possible lyrics for Justin’s next album?
Justin Timberlake is the face of the new men’s Givenchy fragrance campaign. The scent, aptly called Play, comes in a bottle that much resembles an iPod, with â€œforwardâ€, â€œrewindâ€ buttons, and even a tactile, rubber diffuser which is as addictive to play with as the iPod wheel once was. The fragrance features top and base notes of bergamot, mixed with vetiver respectively, mandarin and pink pepper.
â€œI gotta be honest,â€ said Justin in an interview in this monthâ€™s issue of GQ, â€œI donâ€™t wear a fragrance. If you can get me to wear it, itâ€™s gonna have to be good. If you can win over a guy who doesnâ€™t wear fragrances, itâ€™ll be something fresh.â€
“Beyond his huge celebrity appeal, we have chosen Justin Timberlake because he is a world recognized trendsetter who redefines modern elegance,” said Alain Lorenzo, President and CEO of Parfums Givenchy.