Made by a label for women who understands women, Jimmy Choo sneakers come as a comfortable surprise for the ladies who live in gorgeous heelsand would like their day kicks to look just as sexy as their night counterparts. The London-based brand known for its killer heels and beloved for its recent collaboration with H&M will be releasing a capsule collection of sneakers (or trainers–in your favorite British slang) this coming May. The sneakers are crafted from materials that we would see on heels deemed suitable for nights out such as patent leather and suede, and lined with stars on the slim soles for that extra springy step. Aiming for high gloss and glamorous, the Jimmy Choo’s will finally let girls run free without compromising on style. via: WWD
Jimmy Choo and Elton John AIDS Foundation have launched a photo competition to support the launch of Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.
The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of the ultimate Jimmy Choo VIP experience – the winner will be invited to spend a day of luxury and the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded.
Following the recent brand takeover, Jimmy Choo is out to move beyond footwear and leather goods.
“We’re going to continue developing this company independently. There is still potential for growth.”said Robert Bensoussan, Jimmy Choo
The company, acquired earlier this week by the private equity firm TowerBrook Capital Partners LP, will unveil a full eyewear line by the end of the year and plans to launch its first fragrance in 2008. The next question is can we expected a Jimmy Choo menswear line and perhaps even a denim collection?
Jimmy Choo Shoes, the brand started by the man of the same name in the backstreets of the East End of London, is continuing to evolve. To keep pace with the growing global demand for luxury goods, Jimmy Choo is increasing it’s global presense and widening its collection.
“We’re really on that trajectory from being a shoe brand to being a global luxury brand, and everything we’re doing reinforces that,” said Joshua Schulman previously of the Gucci Group. “There is a tremendous amount of opportunity.”
With Jimmy Choo bags, eyewear, belts and all types of accessories, the next question is when are we going to see Jimmy Choo Jeans?