Described as Elegant Denim, the G-Star Raw Low-T collection fuses the G-Star DNA with the unique style of actress and model Liv Tyler to create a range that embraces the look and feel of the modern G-Star woman; cool, sophisticated and controlled.
Skinny, tapered and loose-tapered denim fits are executed in soft, feminine fabrics, with a color palette ranging from fresh blue to a shiny, leather-look black.
All three denim silhouettes have a longer inseam to look great with high heels, and are available in flattering, soft-stretch denim fabrics, as well as Elastene-impregnated comfort denim.
G-Star’s traditional fusion of raw and elegant elements can be seen in the contrast of denim skirts in a broad selection of washes and finishes with sensual tops in a restrained colour palette and super-lightweight fabrics, including the sleeveless Low-T Top and the Low-T Dress Shirt with its half-length sleeve and neck-tie detailing.
A crepe bomber jacket and boxy-cut dinner jacket complete the range.
Amsterdam-based denim label G-Star Raw is abandoning models for its spring advertising campaign, opting instead for actors to show off its wares.
The label tapped Dutch director and photographer Anton Corbijn — who won plaudits for his 2007 biopic “Control” about Joy Division’s Ian Curtis — to shoot actors Toby Kebbell and Alexandra Maria Lara for the label’s spring ads.
“I guess we’ve grown up with 20 years of Anton’s iconic rock imagery,” said Shubhankar Ray, global brand director at G-Star Raw, referring to Corbijn’s gritty editorial shots of musicians such as David Bowie, Elvis Costello and U2.“
Denim is the essence of the G-Star brand. It expresses individuality and accentuates a state of mind. Whether it brings a raw edge to formal wear or gives that elegant touch to leisure wear, it is always an addition to ones personality. It gives you a pure and raw edge.
G-Star admire the retiring nature of denim and have made it their quest to continuously explore the many aspects and possibilities of what G-Star believes is the most beautiful raw material to work with. G-Star are into denim and that drives them to continuously experiment with it, developing innovative treatment techniques, unconventional designs and looking beyond the G-Star jeans collections for the use of denim in new ways.
With know how that G-Star acquired over the years and the craftsmanship that G-Star have developed, G-Star is trying to contribute to the development of denim. It is a journey that will continue through time, always respecting and honoring the product. With their collections G-Star present to you the results of that continuous journey.