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FARAH

FARAH LAUNCHES PREMIUM COLLECTION ‘1920’

FARAH LAUNCHES PREMIUM COLLECTION '1920'

Farah is celebrating their 90th anniversary with ‘1920’ – a capsule collection that revives the company’s remarkable back catalog

08.03.2010 – To celebrate 90 years as a clothing manufacturer, Farah has created ‘1920’ – a new premium capsule collection that revives the company’s remarkable back catalog.

Founded in 1920 in El Paso, Texas, Farah has an astonishing history. Starting with its first product, the chambray shirt, Farah developed into a garment manufacturer producing workwear for millions of Americans and uniforms for the US Military. Post-War Farah became a rival to the denim giants in jeans-making, and helped fuel casual clothing culture in America and the world. By the 1970s, Farah was an international name in clothing manufacture.

The new ‘1920’ line distills Farah’s heritage into an extraordinary capsule collection comprising of: chambray workshirts, wool/cotton undershirts, army chinos, pea coats, duffel coats, CPO shirts (rugged shirt-jackets), work jackets, selvage denim jeans, hand-knit zip cardigans, slim-cut twill pants, slim-cut oxford button-downs and polo shirts.

Each piece is key in the Farah archive, dating from the 1920s through to the 1960s. Materials and details are faithful to the original pieces, creating an authentic testimonial to the incredible heritage of this iconic manufacturer.

Meticulous detail has been put into the packaging and labeling of the ‘1920’ collection. Original paper-dyed labels go into 1920s chambray shirts, branded “El Paso, Texas”. Army-specification chinos and pea coats carry military department cotton labels marked with model numbers used by American servicemen of the 1940s. The famous button-down shirts, slim cut twill pants and polo shirts from the 1960s Mod-era all bear flat-sealed labels – signing off the collection.

These exquisite vintage reproductions are strictly limited edition: 90 of each design will be available in stores from September 2010.

Farah Clothes

Farah Trousers & Clothing

‘Farah Trousers & ClothingFarah Trousers & Clothing – The past is the Future?

Ask most British guys who were teenagers in the mid 70’s to early 80’s and a smile creeps upon their faces as they recall their self-conscious years when they were fanatical about detail, obsessed with music and fashion and trying to make the cut in the playground.

From it’s turbulent history after the company started in Texas in the 1920’s to the incredible success of the brand after the introduction into 1970’s Britain, Farah has always been a topic of conversation welcomed by a good chunk of British males and females alike.

At a time when the media was transfixed with the emergence of Punk, the Farah Slack was assimilated by British youth culture when a whole generation of young men – from mods and skins to the Jamaican ‘Stickmen’ – created regional fashion trends. Dressed in smart-casual clothing, the look spread and became firmly entwined within The Casual Scene, based on the Mods notion of secrecy and elitism.

More than 35 years after the brand first landed on the shores of Britain the Farah Slacks & Leisurewear collection has brought the brand back to the foreground. The authenticity of the Farah brand and depth of the available archives have inspired the market once more with the collections from London now available globally with shops stocking the brand from Canada to Japan.

We can all start looking out for the iconic orange tabs again!