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Dirk Bikkembergs

Fashion + Football by Dirk Bikkembergs

Ten years of fashion + football by Dirk Bikkembergs. The geezer gets the connection between the two.

bikkembergs-trainers

“Ten years of fashion history and finally available on IPAD. Dirk Bikkembergs app focuses on a leading brand in the history of sports couture and gives life to a story with images and evocative of the most significant collections designed by Belgian designer.

The app looks like Dirk Bikkembergs digital version of the book titled “Dirk Bikkembergs: 10 years of football and fashion” and provides a reading experience even richer and more complete than the traditional one. A true multimedia ebook that enriches the text and photographic sections in the paper book with videos of fashion shows, photo shoots backstage to return users to the charm of the brand Bikkembergs.

The APP as the paper book is not only about football or fashion, but says “the insight and vision-writes in the preface Dirk Bikkembergs – […] I thought about a future where fashion meets sport , in particular football … the result? Something completely new. With this book as it took shape I want to share my creative vision, and as he continued to develop over the years. “

Dirk Bikkembergs | 10 years of football and fashion

Ten years of history and fashion now available on IPAD. Dirk Bikkembergs app focuses on a leading brand in the history of sport couture and gives life to a story with the most significant and evocative images of the collections designed by Belgian designer.

The APP Dirk Bikkembergs looks like the digital version of the book entitled “Dirk Bikkembergs: 10 years of football and fashion” and provides a reading experience even richer and more complete than the traditional one. A true multimedia ebook that enriches the text and photographic sections in the paper book with videos of fashion shows, backstage at photo shoots to return users to the charm of the brand Bikkembergs.

Dirk Bikkembergs | 10 years of football and fashion

Dirk Bikkembergs chic Sweat Pants

Dirk Bikkembergs chic Sweat Pants

Is Dirk looking to be the man’s version of Juicy Couture?

Dirk Bikkembergs to merge style and comfort with his Dirk Bikkembergs Sport Couture line. The Antwerp-based designer proposes Sweat Pants for Autumn 2010, a smart and comfortable option that makes for a versatile look.

Since they were first introduced, the Dirk Bikkembergs Sport Couture Sweat Pants have been set the benchmark for comfortable couture elegance. The luxurious jersey material combines with a true couture cut to make for an exceptional elegant look and feel.

For the Autumn 2010 / Winter 2011, season, Dirk Bikkembergs Sport Couture allows its man to play with his look by combining Sweat Pants with elegant evening jackets, as well as luxury knitwear and leather overcoats or jackets. Time and again, this results in exquisite silhouettes that stress masculine beauty without compromising comfort.

Bikkemberg Trousers

Dirk Bikkembergs Unveils New Concept Store

Dirk Bikkembergs Unveils New Concept Store

Over recent weeks, Dirk Bikkembergs opened a first Bikkembergs in-store corner at the Liberty department store in Naples. The opening introduces a new in-store concept, which will be applied across more locations in the near future. It follows in the wake of the recent opening of a Dirk Bikkembergs store in Livigno.

With the recent opening of the first new Bikkembergs in-store corner, Dirk Bikkembergs has set the tone for the rollout of its new in-store concept. The corner, which opened in Naples, covers some 35 m2 at the Liberty department store. In the near future, Dirk Bikkembergs will be opening more in-store corners across Italy, as well as in the other markets.

The new in-store concept follows shortly after the opening of the Dirk Bikkembergs mono-brand store in Livigno, a popular destination in the Italian Alps. The Dirk Bikkembergs store has a prime location at the centre of Livigno and covers some 150 m2.

Both the in-store concept and the Livigno store take their inspiration from the Bikkembergs floor at Manzoni 47, the brand’s Milan flagship store, which was originally conceived as a blueprint for all future retail projects.

With the opening of increasingly more dedicated retail spaces, the brand is taking its unique approach deeper into the market, thus offering the end-consumer greater exposure to the full brand experience.

In addition, the brand announces the opening of a new mono-brand store in the historic heart of Verona by autumn this year.