Queen Kawakubo pulls no punches…
Since she launched her Comme des Garçons (French for “like the boys”) fashion brand 41 years ago, Rei Kawakubo has always played by her own rules. Fascinated by challenging conventional standards of beauty, she’s reconstructed “hybrid” clothes, sewn the left half of a jacket onto the right half of a different jacket and designed asymmetrical dresses made from her own vintage scarves—and that was all just in her last women’s presentation. It’s never just about creating something to wear, but rather expressing an idea.
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Heritage Italian down company Moncler has reinvented itself in the recent seasons with a series of high profile collaborations, especially taking a daring plunge into the contemporary scene with some of the most influential and progressive designers from all over the world. First, the label enlisted the help of renowned fashion photographer Bruce Weber to go wild with its advertising campaign (what can be crazier than a legion of Golden Retrievers spotting Moncler puffy jackets?); then, the label created new collaborative lines, Moncler V (for men) with Hiroki Nakamura of visvim, and recently with Pharrell Williams, and Moncler S (for women) with Sacai’s designer, Chitose Abe.
This time around, the collaboration extends beyond new products, and into a retail concept as Moncler teams up with the quintessential champion of progressive fashion, Comme des Garçons. The collaborative project, named Moncler 365, will open on March 25 and stay house to an exclusive line of co-branded pieces which will not only include puffers, but also regular apparel and accessories. The color palette of course, stays simple and true to Comme des Garçons’ love for minimalism in earth tones and black.
The collaborative boutique stays on the same spot which housed Comme des Garçons’ temporary venture with Louis Vuitton and Japanese Vogue. Check out the covered storefront of Moncler 365 and a little preview of what to expect from the store in Spring. via: WWD
Comme des Garçons feted its much-anticipated Beatles collection in Tokyo. Guests at Trading Museum, a new concept store by Comme des Garcons that stocks an eclectic mix of clothing, accessories and other odds and ends for display or sale, milled about listening to Beatles tunes and browsing the collection. Rei Kawakubo was also on hand, dressed in her trademark sunglasses and head-to-toe black. Yoko Ono cut a similarly dramatic figure. Flanked by security people, she greeted Kawakubo briefly before posing for a quick photo op and then taking a short tour of the store. Adrian Joffe, chief executive officer of Comme des Garçons International, said reaction to the line was positive thus far. “People want to buy them now, but we’re not selling until Saturday,” he said. (WWD)
For its first retrospective in Mainland China, Comme des GarÃ§ons didnâ€™t delve into its archives of avant-garde fashion. Instead, the Japanese label converted 5,300 square feet of gallery space into a maze of iconic Comme des GarÃ§ons print matter â€” corporate images, magazine advertisements and invitation cards â€” from the past 25 years.
â€œPrinted matter is a crucial part of expressing the spirit of Comme des GarÃ§ons,â€ Adrian Joffe, the companyâ€™s managing director and the husband of creative director Rei Kawakubo, told WWD before the exhibitâ€™s opening this month.