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Colette Pop-up for Nissan Cube!

<br /> Colette Pop-up for Nissan Cube!

The latest to join the ever-swelling wave of pop-up stores are three ephemeral holiday boutiques that opened simultaneously today in Paris, London and Berlin. Each was created with Colette to fete the launch of Nissan’s latest car model, the Cube.

On offer in the stores, which will remain open through Dec. 31, are more than 80 objects by Japanese designers who have been cherry-picked by Colette. These include a “music balloon” by Yuento, a paper cup holder by Bonboog, the Wajima Collection’s quilt sofa and Tate Otama kitchenware.

The Paris-based Cube Store is situated at Villa du Lavoir, 70 Rue René Boulanger, while London’s Cube Store is housed in the Old Truman Brewery, found at 91 Brick Lane. The Berlin boutique, dubbed Cubelist Store, has taken over Café Palermo’s Crome art and design gallery at number 82-84 Karl Marx Allee.

Operating as shops during the day, the locations morph at night. Between 8 p.m. and 12 a.m., they are devoted to special events. In Berlin, these include Tokyoite cinema screenings, fashion presentations by Yazbukey, E2, Mary Katrantzou and Irina Shaposhnikova, plus a slate of happenings. WWD

Colette to get a Face Lift

Colette to get a Face LiftConcept boutique Colette in Paris on Monday unveiled its newly revamped interior, designed by Japanese interior designer Masamichi Katayama. The fashion emporium also re-launched its online boutique, which sells quirky one-offs and limited edition items. The key look of the store is a graphic interplay of white walls with glass, steel and black leather merchandising units and tables, which artistic director Sarah Lerfel told Womenswear Daily is more a cosmetic enhancement than a radical departure from Colette’s original look.

“The interior was already timeless. We wanted to make it lighter and create a dialogue between the different universes; to have less of a break between the shop floors,” she said gesturing to the new, brightly lit steel and mirror beauty counters flanking the fashion area on the first floor.

The 8,000-square-foot Rue du Faubourg Saint-Honoré shop closed for renovation on July 7 with shoppers rerouted to an ephemeral Mini Colette in the neighboring Place du Marché Saint Honoré, as well as the retailer’s online shop. The remodeling marks the first time changes have been made to the store’s interior since it opened in 1997.

A raised merchandising perspective greets visitors on the ground floor, dedicated to streetwear culture, from an aquarium-like glass and steel structure situated at the store’s entrance — housing rails of hip T-shirts — to a glass wall of rectangular shelving units showcasing the store’s ever-rotating, flashy range of collector sneakers. Colette’s new shoe for Adidas, Consortium, is among the selection.

“We wanted to encourage customers to spend as much time shopping downstairs as they would upstairs,” said Lerfel.

The store’s electronic gadget tables now stand in the former book area, while corners dedicated to the streetwear brands A Bathing Ape, Original Fake, A Life and BBC/Ice Cream line the right wall. A Bathing Ape’s mosaic-floored corner section features raised steel and glass display cabinets that resemble fish-and-chips counters.

According to a spokesman, Monday’s bestsellers included pieces from the new streetwear corners, as well as Marc Jacobs’ black bowling bag for Colette, priced at 67 euros.

Key features of Colette’s freshly streamlined basement Water Bar, meanwhile, include integrated steel refrigerators, Colette-blue aluminum chairs and a black leather banquette.

Ralph Lauren Rugby Shirt + Colette

Ralph Lauren Rugby Shirt + Colette With the 2007 Rugby Union World Cup almost upon us, the French team is looking for any inspiration it can find to wrestle the trophy away from the English. Ergo, Colette and Ralph Lauren have created an exclusive RUGBY line which will be made available exclusively through Colette.