The mighty Cesare Paciotti, best known as an Italian luxury footwear company, is expanding into the ready-to-wear sector under a new label, Paciotti 4US. The company, famous for its dagger logo and exquisite shoes, opened its first standalone ready-to-wear boutique in Rome earlier this month. In a statement, designer Paciotti said: “I translated the 4US style in a leisure time collection. It’s luxury sportswear, it’s about comfort and it should mirror the 4US spirit.”
Paciotti plans to present the new collection during Milan Men’s Fashion Week with an event on Jan. 14. A new showroom in central Via Sant’Andrea will also help support sales and communications efforts.
Whilst the 4US collection previously existed, it only included a limited number of items, such as sweatshirts, T-shirts and denim jeans. Since the original launch of the label, the designer has expanded it to build a comprehensive line for men and women, adding cargo pants, polo shirts, knit tops and down jackets.
Distribution of the ready-to-wear is still in its early phase. The brand currently has the brand has over 900 stockists worldwide, although Paciotti is planning to be more selective and reduce it store presence.
Cesare Paciotti 4US has a rapidly expanding customer base which is no surprise given the quality and innovation that goes into their footwear. Along with DiSanto and Prada, Paciotti produces some of the most exciting and innovative high-fashion footwear on the market today.
Anything Cesare Paciotti creates is a result and an expression of his emotion, mixed with the street and urban life necessity. he completely dresses his ideal character, he makes everyone feel in Cesare Paciottiâ€™s mood. Not only Dizzy high heels with precious gems and accessories, but daily, casual and fashionable clothes, shoes, eyewear and jewellery, “an entire world 4us”, for everyone. Simply unique, unmistakable, immediatly being loved without prejudice by everyone who likes to be a part of the contemporary world
Cesare Paciotti was founded in 1948 and started a production of menâ€™s classic line, completely hand made and finished with peculiar care of all the details. In 1980 Cesare Paciotti inherit the the small company and realize the first man collection with the CESARE PACIOTTI trademark. A line that obtains enormous recognition thanks Cesareâ€™s inspiration and creativity. In 1990 the company expands the lady collection. In the new millenium born the “4US” a sport and streetwear collection inspired by glamour and fashion trends. After a few years shoes, clothing, bags,jewellery and eyewear designed for every moment of the day became an icon for italian teenagers and for their parents.