Behind the scenes at the Spring 2012 Calvin Klein Collection shoot in St Barths. Directed by Mert Alas and Marcus Piggott. Featuring Lara Stone and Tyson Ballou.
Calvin Klein, Inc. announced today that Calvin Klein Collection wardrobed actors Topher Grace and Matthew Morrison for each of their events yesterday in New York City.
Mr. Grace attended the Museum of Modern Art’s screening of his new HBO film, Too Big to Fail, wearing a blue wool suit and white cotton shirt.
Mr. Morrison was on hand at the 2011 FOX Television upfronts and the VH1 Save the Music Foundation Songwriters Music Series in a grey wool suit and white cotton shirt.
Each of the actors’ clothing was from the men’s Spring 2011 Calvin Klein Collection, designed by Italo Zucchelli, the brands’ Men’s Creative Director.
Calvin Klein, Inc. announced that earlier today Calvin Klein Collection wardrobed Owen Wilson for the premiere of his latest film Midnight in Paris at the opening of the 64th Annual Cannes Film Festival, as well as at the film’s photocall held prior to the screening at the Palais des Festivals.
Mr. Wilson wore a shale grey two-button notch lapel suit and blue shirt to the pre-screening photocall. At the film’s premiere, he wore a black two-button lapel tuxedo, white shirt and tie. All of Mr. Wilson’s clothing is from the men’s Spring 2011 Calvin Klein Collection, designed by Italo Zucchelli, the brands’ Men’s Creative Director.
Midnight in Paris, the new film by Woody Allen, opened this year’s Cannes Film Festival in the Lumière Theatre, in the presence of the Jury of Cannes presided by Robert De Niro.
A perennial celebrity favorite, Calvin Klein Collection attends one of its elite clientele’s biggest nights — the Golden Globe Awards.
The new Calvin Klein Collection television commercial will be featured in the U.S. during the live broadcast of the 68th Annual Golden Globe Awards this Sunday, January 16th on NBC at 8:00 PM EST/5:00 PM PST.
Several versions will air multiple times throughout the evening, including a special :60 second spot. Additionally in New York City and Los Angeles, Calvin Klein Collection will also be tagged in over 250 spots as the local sponsor of the awards show, in the days leading up to the live broadcast.
And, for the first time in the brands history, a Calvin Klein Collection television commercial will also be included in the mix of media. The creative features supermodel Lara Stone alongside male model Tyson Ballou. Shot on location in La Jolla, California, and directed by Fabien Baron.
“Our aim was to produce a luxury lifestyle commercial showcasing our Calvin Klein Collection products. It elegantly features men’s and women’s apparel and accessories, as well as items from our home collection,” said Tom Murry, President & CEO, Calvin Klein, Inc.
“I believe the creative conveys the message that Calvin Klein Collection — our halo brand, positioned at the top of our global brand pyramid — is modern, timeless, luxurious, and sexy.”
The creative will begin during the pre-show red carpet programming and continue throughout the evening and into the following day on major network and cable television.
Kicking off the Spring 2011 Mercedes-Benz Fashion Week Berlin season last night, the company’s Creative Directors – Francisco Costa (women’s Calvin Klein Collection), Italo Zucchelli (men’s Calvin Klein Collection), and Kevin Carrigan (ck Calvin Klein, Calvin Klein Jeans) – as well as the company’s President & CEO, Tom Murry, hosted a unique fashion presentation featuring most of the label’s high profile brands.
The large-scale, invitation-only event was held at Die Munze, a historic industrial building, and one of the oldest and most important former mints in Germany. This impressive landmark was transformed for the evening into a unique fashion experience that featured over 60 models from around the world.
Several of Calvin Klein’s current global advertising talent were in attendance, including: actress Diane Kruger, face of the recently announced new fragrance, Calvin Klein Beauty, set to debut in Fall 2010; model Lara Stone, who will be featured in the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans Fall 2010 campaigns; Twilight’s Kellan Lutz, one of the four men featured in the current Calvin Klein X Underwear global advertising campaign; and, actress Zoe Saldana, who was announced as the new face of women’s Calvin Klein Underwear at a press conference earlier that day. All were wardrobed by Calvin Klein Collection.
Graphic, athletic and sporty, the Calvin Klein lad is a manly man that unsurprisingly brings to mind the current faces of Calvin Klein Underwear – Kellan Lutz, Mehcad Brooks, Heditoshi Nakata and Fernando Verdasco.
With the resurgence of the retrosexual (a man who adopts a traditional masculine style in dress and manners), Italo Zucchelli, Men’s Creative Director for Calvin Klein Collection created sexy yet utilitarian silhouettes that are graphically cut and uniform.
Focused on proportion, volume and scale, Italo Zucchelli’s vision of modern American sportswear is realized in advanced fabrics repurposed for an active lifestyle where extreme proportions are executed on clean, highly textured surfaces to emphasize movement, casually.
The dropped shoulder detail is evident on oversized chino shirts, t shirts, and bombers, and counter balanced with a tapered leg pant or short trunks. Iconic bomber jackets are executed in modern coated cotton twills, with a detachable lower half or offered in an elongated style. The new sport trouser with cotton chino at back and contrast nylon at front.
And as previously announced, the runway show held earlier today will be replayed this evening in Milan on the outdoor LED screen in the Piazza del Duomo from 7:30-8:00pm directly before the 2010 Fifa World Cup game. This is the second time that the men’s runway show has been featured in this way in the Piazza del Duomo.
Calvin Klein announced today that both its men’s and women’s runway show will be streamed live on its official website and Facebook page.
The men’s Autumn 2010 Calvin Klein Collection runway show will be broadcast live at 2:00pm EST on Sunday, February 14th, while later in the week, the women’s Fall 2010 Calvin Klein Collection show will broadcast at 3:00pm EST on Thursday, February 18th.
A live chat function on the brands’ Facebook page will also allow for an open discussion forum surrounding both runway shows and New York Fashion Week in general.
Kellan Lutz for Calvin Klein X underwear line. The campaign and the Calvin Klein X underwear line are launching simultaneously this February featuring an impactful and complementary mix of print, outdoor, and digital media around the world beginning next month, including a fully dedicated microsite that will debut February 15, 2010.