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Burberry

Burberry Jacket zip front

Burberry Hooded Black & White Jacket

Burberry, from Chav to Depraved?

New Burberry Despoke, from Chav to Depraved! Burberry now allows visitors to customise their trench coats with MINK linings and shearling collars. Burberry’s continued glorification of fur could be its next big headache as the brand migrates back to the bad old days of putting financial gain before its soul. Over the past decade we have reported on some of Burberry’s misadventures and then Angela Ahrendts came along and saved the great British brand. Now we fear she maybe taking them down road where fashion meets the blood of Smithfields!

Burberry, from Chav to Depraved?

Burberry Report 1

Burberry Report 2

Burberry Report 3

“Down the road, we’ll get into made-to-measure,” says Burberry’s chief executive, Angela Ahrendts. Burberry Bespoke is “the next evolution” for the brand and an indication of where the luxury sector is headed, she says. The customisation program will expand to include other products and options, she says.

“Honestly it makes no difference at all” how many custom coats Burberry sells, Ms. Ahrendts says. “It’s customer engagement. You want them to engage with the brand.”.

It’s starting to sound like the old Burberry Chav days when all that matters is sales at the expensive of the company’s soul.

Mulberry Clothing S/S 2012. Battle of the British Berrys

Mulberry Clothing S/S 2012. Battle of the British Berrys

Mulberry continues to ride on the coattails of Burberry’s global surge with a back to Blackpool extravaganza. We’re fans of the “British Berrys” here at Kitmeout, so why not take a butchers at the movie. Nice!

The collection was inspired by the “neon-festooned lights at Blackpool” creative director Emma Hill said after the show. “I was looking at pictures of when I was growing up in the Seventies and holidays meant sitting on the beach with a cagoule on. It’s still very rooted in outerwear and she’s still very Mulberry and that English girl.”

“She is a bit vamped up and a bit sexier – she’s a posh pier girl,” she described, pointing out in particular the embellished pieces – a skirt, a jewel-encrusted hoody and bomber, the more runway pieces.

Burberry Acoustic – ‘Somewhere Only We Know’ by Keane

“I am a massive fan of Keane’s music – I think music and fashion have a symbiotic relationship. When you start to combine music with fashion together it gives you an energy and an attitude . ”
Christopher Bailey, Burberry Chief Creative Officer

“I met Christopher Bailey a few years ago. He’s a big fan of Keane and I’m a big fan of what he does for Burberry so we hit it off. Christopher suggested that we should team up to create an incredible event combining music, new technology and fashion in one of the world’s most vibrant and exciting cities, Beijing. ”
Tom Chaplin, Lead Singer of Keane

BURBERRY ACOUSTIC – OVERVIEW
Burberry Acoustic is an initiative which launched in June 2010 and celebrates the Burberry heritage of founding, developing and supporting emerging British talent
Burberry Acoustic collaborates with British artists across multiple Burberry experiences through the attitude and energy of music
All the artists are selected by Chief Creative Officer Christopher Bailey and filmed exclusively for Burberry

KEANE
Internationally renowned British band with over 10 million record sales
Long time supporters of the brand
4 No.1 albums worldwide
Band members: Tom Chaplin, Tim Rice-Oxley, Richard Hughes, Jesse Quinn

Burberry’s Christopher Bailey at Oxford Uni

http://blog.kitmeout.com/img_assets/christopher-bailey.jpg

CHRISTOPHER BAILEY SPEAKS AT PRESTIGIOUS OXFORD UNIVERSITY

Christopher Bailey, Burberry Chief Creative Officer, spoke at the Oxford Union last night, one of Britain’s oldest and most prestigious debating societies.

Having gained a worldwide reputation for its debates, the Oxford Union has a long history of hosting international figures such as Albert Einstein, Winston Churchill and former US Presidents Richard Nixon and Ronald Reagan.

In conversation with an audience of 450 students, Christopher shared personal and professional experiences from his upbringing in Yorkshire to his career at Burberry, where he joined 10 years ago.

In his role as Chief Creative Officer of Burberry, Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry.

Tali Lennox and Tara Ferry – Burberry 2011 campaign

Tali Lennox and Tara Ferry - Burberry 2011 campaign

Burberry reveals Tali Lennox and Tara Ferry as March couple in Spring Summer 2011 ad campaign

“We wanted to create a dynamic campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements.’’
Christopher Bailey, Burberry Chief Creative Officer

Burberry announces new cast members for March, Tali Lennox and Tara Ferry as part of its dynamic ad campaign for Spring Summer 2011, where new British cast members are revealed each month.

Shot on Brighton Beach by Mario Testino, British models Tali Lennox and Tara Ferry will feature across print and online media for the month of March.

Launched with January couple British models Cara Delevingne and Jacob Young and featuring British models Jourdan Dunn and Sacha M’Baye in February, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.

The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.

The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com with multi-faceted content experiences.

Tali Lennox

BURBERRY TO LIVE STREAM ITS LONDON FASHION WEEK SHOW AT PICCADILLY CIRCUS

Burberry Prorsum Autumn Winter 2011 Womenswear Show

BURBERRY TO LIVE STREAM ITS LONDON FASHION WEEK SHOW AT PICCADILLY CIRCUS AS PART OF 40 GLOBAL EVENTS AND TO OVER 150 COUNTRIES

“We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”
Christopher Bailey, Burberry Chief Creative Officer

Burberry will be streaming its Prorsum Womenswear Autumn Winter 2011 show from a new venue in London’s Royal Park of Kensington Gardens to over 150 countries online and at 40 live events

The 40th venue, London’s iconic Piccadilly Circus, will stream the show live onto the famous 32 metre digital screen which is viewed by an estimated 1.2 million people every week – a first for any brand

As part of the 40 live events, the show will be streamed globally in Burberry flagship stores from Boston to Beijing, creating ‘buy from the runway’ in-store virtual trunk show events across 4 continents

The show can be viewed online at Burberry.com as well as on news, fashion, music partner sites and streamed on the iPhone and iPad

Viewers anywhere in the world are invited to buy the runway collection immediately after the show for one week, bringing the collection to consumers globally in 7 weeks

Using iTunes technology, viewers can download the music from the show through the on demand service
The Burberry Prorsum Womenswear Autumn Winter 2011 show will take place on Monday 21 February at 4PM

Burberry Clothing Website

Mumford & Sons wearing Burberry to the 53rd Annual Grammy Awards 2011

MUMFORD AND SONS

British band nominated for Best New Artist and Best Rock Song for “Little Lion Man”

Marcus Mumford
Brown 2 button tweed jacket with suede elbow patches and dress shirt all by Burberry

Ted Dwane
Black 2 button notch lapel tuxedo jacket and dress shirt all by Burberry

Winston Marshall
Grey 2 button satin peak lapel wool blazer and dress shirt all by Burberry

Ben Lovett
Black 2 button notch lapel velvet suit and dress shirt all by Burberry

JOURDAN DUNN AND SACHA M’BAYE for Burberry

JOURDAN DUNN AND SACHA M’BAYE for Burberry

BURBERRY REVEALS JOURDAN DUNN AND SACHA M’BAYE AS FEBRUARY COUPLE IN SPRING SUMMER 2011 AD CAMPAIGN

“We wanted to create a dynamic campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements.’’
Christopher Bailey, Burberry Chief Creative Officer

Burberry announces new cast members for February, Jourdan Dunn and Sacha M’Baye as part of its dynamic ad campaign for Spring Summer 2011, where new British cast members are revealed each month.

Burberry Camel jacket

Shot on Brighton Beach by Mario Testino, British models Jourdan Dunn and Sacha M’Baye will feature across print and online media for the month of February.

Launched with January couple British models Cara Delevingne and Jacob Young, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.

The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.

The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com with multi-faceted content experiences.

Burberry leather studded jacket

BURBERRY WINS DIGITAL INNOVATION AWARD AT BRITISH FASHION AWARDS 2010

BURBERRY WINS DIGITAL INNOVATION AWARD AT BRITISH FASHION AWARDS 2010

BURBERRY WINS DIGITAL INNOVATION AWARD AT BRITISH FASHION AWARDS 2010

“It’s a great privilege to be receiving this award. Digital innovation is an integral part of the culture at Burberry and this award recognizes the incredible and inspirational team I work with.”

Christopher Bailey, Burberry Chief Creative Officer

Burberry won the Digital Innovation Award at the British Fashion Awards in London.

Burberry Chief Creative Officer Christopher Bailey accepted the award, presented by British actor Douglas Booth at the awards ceremony held at the Savoy Hotel, London.

Voted for by the British Fashion Council’s Digital Committee, the Digital Innovation Award is a newly created award for 2010 to celebrate the brand that is a pioneer in digital initiatives, innovating digital media to communicate to a global audience.

Digital activity is at the core of the Burberry strategic plan, including digitally interactive advertising campaigns, livestreams of its runway shows, global digitally charged in-store Retail Theatre environments as well as innovative social media activity, having recently reached over 3.3 million Facebook fans – the first for any luxury fashion brand.

In his role as Chief Creative Officer of Burberry, Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry.

Alexa Chung wears Burberry

Jake Gyllenhaal wears Burberry

Jake Gyllenhaal wears Burberry

Jake Gyllenhaal wore Burberry to the New York screening of Love and Other Drugs.

Jake Gyllenhaal as a smooth Viagra drug rep who meets his match in the straight-talking Anne Hathaway, the kind of woman willing to show up at a guy’s apartment naked. The two talk, banter, laugh, and kiss in a way that suggests they might actually like each other — crazy stuff! — before heading into slightly more serious territory.

Ed Westwick wearing Burberry to Vogue’s London Emerging Designers Cocktail Party

Ed Westwick wearing Burberry to Vogue's London Emerging Designers Cocktail Party

Ed Westwick wearing Burberry to Vogue’s London Emerging Designers Cocktail Party. He posed solo, and also cuddled up to host Anna Wintour, Georgia May Jagger and designer Louise Gray. Ed’s been busy suiting up as Chuck Bass, but he’s also made time for dates with Jessica Szohr.

Edward “Ed” Westwick (born 27 June 1987) is an English actor and musician best known for his role as Chuck Bass in the main cast on the American television series Gossip Girl.

Anna Wintour

Blake Lively wearing Burberry

Blake Lively wearing Burberry

Blake Lively wearing Burberry!

Blake Lively has appeared on the cover of multiple mainstream magazines yearly. In 2007 the list includes Cosmo Girl (November). In 2008 the list includes; Lucky (January), Teen Vogue (March), NYLON (May; with Gossip Girl co-star Meester), Seventeen (August), Girls’ Life (August; with The Sisterhood of the Traveling Pants co-stars Tamblyn, Bledel, and Ferrera), Vanity Fair (August; with Kristen Stewart, Amanda Seyfried and Emma Roberts) and Cosmopolitan (September). In 2009 the list includes Vogue (February cover), Allure (May), Rolling Stone (April), Glamour UK (August), Nylon (November) and Marie Claire (December). In January 2009, Lively was voted one of the top “35 Most Stylish Women To Look Out For” by Glamour UK. Lively was placed at #33 on the Maxim Hot 100 List in 2009, and number 5 in 2010.

Sexy Blake Lively

Donna Air and Douglas Booth – Burberry Winter Storms!

Douglas Booth wearing Burberry at the Burberry Prorsum Spring Summer 2011 Womenswear Show

Celebrities wearing Winter Storms. Burberry Winter Storms is a capsule collection within the Burberry London collection.

Donna Air and Alexa Chung wearing Burberry Winter Storms accessories and Douglas Booth wearing Burberry Winter Storms T-shirt.

Douglas Booth wearing Burberry at the Burberry Prorsum Spring Summer 2011 Womenswear Show

Donna Air wearing Burberry at the Burberry Prorsum Spring Summer 2011 Womenswear Show

Donna Air wearing Burberry at the Burberry Prorsum Spring Summer 2011 Womenswear Show.

George Craig from One Night Only performing exclusively for Burberry Acoustic

Please see below video of George Craig from One Night Only performing exclusively for Burberry Acoustic on his way to London’s Fashion Night Out

YOUTUBE VIDEO – ONE NIGHT ONLY PERFORMANCE AT VOGUE FASHION’S NIGHT OUT – BOND STREET, LONDON

George Craig (born 11 July 1990) is a model and the frontman of the indie North Yorkshire band One Night Only.

Craig hanffrs modeled Burberry since spring of ’09. He is currently featured in the advertising campaign for the ‘Burberry the Beat for Men’ fragrance. Other participants who joined Craig in the famous 2008 campaign are British actor Alex Pettyfer, British musician Will Cameron, British artist Jonny Epstein and British lead vocalist/guitarist in ‘Last Gang’ Kristian Walker. Recently modelled in Burberry’s 2010 Spring/Summer campaign alongside Emma Watson – whom he is now close friends with, and musicians Matt Gilmour, and Max Hurd. He was rated number 47 in GQ’s The 50 Best Dressed Men in Britain 2009 after Boris Johnson and in front of Paul Bettany. His brother, James Craig, is the drummer for One Night Only, whose nickname is Jimmy C.

Burberry unveils Retail Theatre concept

Burberry unveils Retail Theatre concept

Burberry unveils Retail Theatre concept in flagship stores worldwide enabling simultaneous online and exclusive in-store purchase events during SS11 womenswear show live steam

“We are really excited to be launching ‘Burberry Retail Theatre’ enabling the first ever live simultaneous virtual trunk shows in our stores globally. This concept allows us to broadcast our multi faceted content all over the world, directly to our stores, creating a modern and pure brand environment. Customers at the exclusive in-store digital events will experience the clothes, the music, the energy and the atmosphere in real time and have the unique opportunity to receive their orders in just 7 weeks.“
Christopher Bailey, Burberry Chief Creative Officer

Burberry has been developing and testing over several months custom-designed, digitally charged in-store ‘Retail Theatre’ environments with enhanced acoustics and state of the art visual technology, creating the ultimate experience for modern luxury consumers

The technology enables Burberry to broadcast content directly from its global headquarters across all platforms, into stores, onto multiple devices, re-shaping the way consumers engage with the brand and providing unlimited future opportunity both in-store and online

‘Burberry Retail Theatre’ will broadcast the brand’s Spring Summer 2011 womenswear show livestream directly into 25 flagship stores worldwide, creating live simultaneous virtual trunk show events on 21 September 2010

Customers in store will explore the collection through iPads where they will be able to buy immediately through a custom-built Burberry app following a private viewing of the show on high definition screens spanning 3×3 meters with pioneering surround-sound creating a heightened show experience

Customers invited to in-store events receive digital invitations with a personal video message from Christopher Bailey today

‘Burberry Retail Theatre’ is at the heart of our retail growth strategy. This investment in cutting edge technology in partnership with Verizon enables us to more closely connect the Burberry brand with our consumers worldwide. This interactive retail investment will enable long term sustainable growth well beyond these exciting global digital events.’
Angela Ahrendts, Burberry Chief Executive Officer

Verizon, a long term digital solutions partner of Burberry, has developed specifically tailored in-store communications technology, providing the most dynamic interactive networking in a luxury retail environment

Customers at the ‘Runway to Reality’ in-store events and online at burberry.com will be able to purchase pieces immediately from the Spring Summer 2011 show with delivery in just 7 weeks, further ahead of luxury industry delivery times.

This is the fourth time that Burberry will be offering its runway collection for immediate purchase and early delivery since Burberry developed the exclusive ‘Runway to Reality’ concept in September 2009

Burberry Ladieswear

Burberry Acoustic – ‘How Long’ by Ramona

Burberry Acoustic - 'How Long' by Ramona

Burberry Acoustic – ‘How Long’ by Ramona

The Burberry Foundation supports:

City Year London, London
Community Links, London
Envision, London
Futureversity, London
Into University, London
Prince’s Foundation for Children & the Arts, London
ReachOutRCA/Royal College of Art, London
Tomorrow’s People, London
Boston Preparatory Charter Public School, Boston
Marwen, Chicago
Heart of Los Angeles Youth, Los Angeles
Robin Hood Foundation, New York
Tipping Point Community, San Francisco
Changing Young Lives Foundation, Hong Kong
Junior Achievement, Hong Kong
KELY (Kids Everywhere Like You) Support Group, Hong Kong
Kids & Future Foundation, Seoul

“KEVIN MCHALE, JAYMA MAYS, HUGH DANCY dressed by Burberry

KEVIN MCHALE, JAYMA MAYS, HUGH DANCY dressed by Burberry

BURBERRY DRESSED GUESTS AT THE 62ND ANNUAL PRIMETIME EMMY AWARDS

AARON PAUL – Winner of Outstanding Supporting Actor in a Drama Series for “Breaking Bad”
wore a custom-tailored black notch lapel tuxedo, shirt, bowtie and shoes all by Burberry

BRYAN CRANSTON – Winner of Outstanding Lead Actor in a Drama Series for “Breaking Bad”
wore a custom-tailored black notch lapel tuxedo, shirt, tie and shoes all by Burberry

CONNIE BRITTON – Nominated for Outstanding Lead Actress in a Drama Series for “Friday Night Lights”
wore a custom-made petrol blue sequin strapless gown by Burberry

JAYMA MAYS – Actress in the Emmy nominated series “Glee”
wore a custom-made dark sapphire blue chiffon ruched ribbon gown by Burberry

JAYMA MAYS, HUGH DANCY dressed by Burberry

KEVIN MCHALE -Actor in the Emmy nominated series “Glee”
wore a custom-tailored black notch lapel tuxedo, shirt and shoes by Burberry

RAINN WILSON – Actor in the Emmy nominated series “The Office”
wore a custom-tailored ink colour notch lapel tuxedo, shirt and shoes by Burberry

BEN SILVERMAN – Executive Producer of the Emmy nominated series “The Office”
wore a custom-tailored black notch lapel tuxedo, shirt and shoes by Burberry

HUGH DANCY
wore a custom-tailored ink colour notch lapel tuxedo, shirt and shoes by Burberry

HUGH DANCY dressed by Burberry

BURBERRY LAUNCHES DIGITALLY INTERACTIVE GLOBAL ADVERTISING CAMPAIGN

BURBERRY LAUNCHES DIGITALLY INTERACTIVE GLOBAL ADVERTISING CAMPAIGN

“This campaign protects our authentic and timeless heritage and evolves the modern way in which we communicate that. The Burberry campaigns have always been characterized by the dynamic British cast and I wanted to express the individuality and the energy behind each of their different creative expressions. Burberry was founded on innovation and outerwear and I want anyone who sees the campaign not just to see images, but to feel a part of what we have created; connecting people through technology, music, the collections, the attitude, and the emotion captured.”
Christopher Bailey, Burberry Chief Creative Officer

VIDEOS

British Cast

Christopher Bailey on the campaign

Burberry has developed a completely interactive advertising campaign using innovative technology users can select and control view and perspective of campaign, cast and products.

Motion responsive images and video can be clicked, rotated, paused and dragged 180 degrees.

Individual products and cast respond to user controlled commands bringing people closer to collection, cast and location
First time this fully immersive and interactive technology has been used for a global luxury fashion advertising campaign, reinforcing the brand’s heritage, innovation and digital creativity.

14 images and 6 interactive videos showcase the Burberry Autumn Winter 2010 collections.

Burberry Prorsum, Burberry London, Burberry Brit and Burberry Accessories collections feature.

BRITISH CAST

Rosie Huntington Whiteley Model
Nina Porter Model
Sam Rollinson Model
Charlotte Wiggins Model
Caspar Smyth Model/Producer
Douglas Booth Actor
Gwilym Gold Musician
Rory Cottam Musician
Samuel Fry Musician
Seb Brice Model/Musician
Thomas Penfound Model
Creative Direction Christopher Bailey
Photographer Mario Testino
Location Pinewood Film Studios, London

Campaign launches globally July 2010
Burberry Advertising

Twilight – New Moon + wearing Burberry

<br /> Kristen Stewart wearing Burberry Portrait T Shirt at LAX

Over the past week the stars of Twilight – New Moon have been wearing Burberry on their press tour in Europe and America.

– Kristen Stewart wore a black Burberry trench coat for the screening of New Moon in New York last night.

– British actor Robert Pattinson wore a Burberry suit to the David Letterman Show in New York on Wednesday.

– Nikki Reed, Cameron Bright and British actor Jamie Campbell-Bower all wore Burberry to the premiere of New Moon in LA on Monday.

Nikki Reed wearing Burberry to the LA premiere of Twilight New Moon

– Kristen Stewart wore the Burberry Portrait T Shirt, boots and blazer arriving at LAX airport in LA on Sunday.

– Robert Pattinson wore a grey pinstripe Burberry suit to a fan event in Munich on Saturday.

– Kristen Stewart wore a black Burberry trench coat to the fan event in London last week.

Robert Pattinson wearing Burberry in Munich

Christopher Bailey, Burberry Chief Creative Officer

<br /> Christopher Bailey, Burberry Chief Creative Officer

Angela Ahrendts, Chief Executive Officer of Burberry, today announced the appointment of Christopher Bailey to a newly created position of Chief Creative Officer, in recognition of his outstanding contribution to the brand since his appointment as Burberry Creative Director in 2001.

“It is with great pride and honour that we announce Christopher’s new position of Chief Creative Officer. The Burberry brand today is more cohesive than at anytime in the company’s history owing much to the clarity, consistency and purity of his amazing vision. This past nine years, Christopher has innovated, protected and modernised every aspect of this company giving it an identity and point of view that is completely unrivalled. His vision has united everyone in the company and he has connected with every demographic of consumers through technology, innovation, unique craftsmanship and integrity. Whoever you meet, whatever you read they will all tell you the same thing – Christopher Bailey is this generation’s greatest talent and he does it all with the most unassuming humility.”
Angela Ahrendts

“I am truly honoured and humbled to be recognised in this way. It is a real privilege to be a part of the brand’s great story and to be working alongside Angela whose passion and drive is not only inspiring to me, but is central to everything that we do as a company.
I salute all our Burberry teams around the world who make this magnificent brand what it is today – a place of uncompromising energy and innovation. I couldn’t be more excited about being part of the future of this, the greatest British brand in the world.”
Christopher Bailey

Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry. He recently oversaw the design and development of the new 160,000 square foot Burberry Global Headquarters at Horseferry House in London, the newly opened 68,000 square foot Burberry Americas Headquarters at 444 Madison in New York and the new Burberry Headquarters in Ginza, Tokyo in Japan.

Amongst many other achievements and awards, Christopher was appointed a Member of the Order of the British Empire (MBE) for Services to the fashion industry in HM Queen Elizabeth II Birthday 2009 Honours List.

Christopher is a trustee of The Burberry Foundation, which he set up with Angela Ahrendts in 2008. The Burberry Foundation is committed to dedicating global resources to help young people realise their dreams and achieve their goals and potential through the power of their creativity. The Burberry Foundation invests in selected charities focused on supporting young people in the key cities in regions where the majority of Burberry employees live and work, and where they are able to participate in volunteer roles, with Burberry charity partners on the ground.

The Evening Standard at Burberry HQ

<br /> The Evening Standard at Burberry HQ

THE EVENING STANDARD’S 1,000 MOST INFLUENTIAL LONDONERS EVENT HELD AT BURBERRY HEADQUARTERS

London, Wednesday 11 November – Last night, the London Evening Standard 1,000 Most Influential Londoners were celebrated at the Burberry Global Headquarters in Horseferry House, London.

The event which was hosted by editor of The London Evening Standard, Geordie Greig, was attended by over 500 guests including Alexandra Shulman, Suzy Menkes, Anya Hindmarch, Philip Green, Harold Tilman, Peter Mandelson, Richard Desmond, Boris Johnson, Ken Livingtone, Jo Wood, Nick Rhodes, Sir Paul Stephenson, Nick Candy, Holly Valance, Christine Ohuruogu, Giorgio Locatelli, Sir Sol Kerzner, Alan Yentob, Shami Chakrabarty, Riz Lateef, Richard Caring and Camila Batmanghelidjh.

The magazine celebrates the top 1,000 people who are doing most to shape and change London, broken down in 24 categories including Fashion and Retail, Art and Design, Politics, Literature, Environment, Education, Music and Sport.

Led by Burberry Chief Creative Officer Christopher Bailey, the dynamic interior of Horseferry House has been designed with reference to the quintessentially British values that the brand represents.

The new Burberry headquarters in London, totalling 160,000 sq ft over eight floors, houses over 800 employees and comprises cutting edge show rooms, design studios, modern contemporary office space and photo studios together with the exterior architectural features of the original 1930s building.

Horseferry House was officially opened by HRH The Prince of Wales in October 2009.

Burberry at the Bafta Britannia Awards in LA

<br /> BURBERRY CELEBRATES NEW FLAGSHIP STORE IN TORONTO
DEV PATEL AND STEPHEN FRY WEAR BURBERRY TO THE BAFTA BRITANNIA AWARDS IN LOS ANGELES
London, 6 November 2009 – Burberry dressed British actor Dev Patel and British TV presenter Stephen Fry at The BAFTA Britannia Awards which took place at The Hyatt Regency Century Plaza in Los Angeles last night.

Dev Patel, who was presenting an award at the ceremony, wore a steel blue mohair 2-button suit, white tuxedo pleated dress shirt, tie and black smooth leather lace up boots all by Burberry.

Stephen Fry wore a black 2-button suit, white tuxedo pleat dress shirt and a black bow tie all by Burberry to host the awards ceremony.
Burberry Singapore Japan China Far East

Burberry Celebrates New Flagship Store in Toronto

<br /> BURBERRY CELEBRATES NEW FLAGSHIP STORE IN TORONTO

BURBERRY CELEBRATES NEW FLAGSHIP STORE IN TORONTO

Burberry celebrated the recent opening of its new flagship store on Bloor Street in Toronto, Canada.

Over 400 guests attended the event at the store including Ali Larter and Milla Jovavich who wore Burberry.

Music on the evening was provided by British DJ Tom Guinness who features in the Autumn Winter 2009 Burberry ad campaign and who was flown in from London for the event.

The 9,000 square foot two story Burberry store, located on Bloor Street, opened in October 2009.

The store carries a full range of ready-to-wear for both men and women from the Burberry Prorsum, Burberry London, Burberry Brit collections as well as Burberry Sport, Childrenswear and accessories.

The store on Bloor Street opened with the new Burberry store design concept, developed by Burberry Creative Director Christopher Bailey, where intrinsically British materials and themes are used throughout in a contemporary way.

Burberry Snood – A/W 2009

Burberry Snood - A/W 2009
THE BURBERRY SNOOD – AUTUMN WINTER 2009

Introducing The Burberry snood, the ‘new’ scarf, and the latest addition to the Burberry accessories collection introduced during the Burberry Prorsum Autumn Winter catwalk shows.
The Burberry Snood features in the Burberry Autumn Winter 2009 advertising campaign in variations of the Burberry trademark check.

The Autumn / Winter collections are emotive with a nostalgic look at the Burberry heritage and Britishness put together in a modern and innovative way. Soft accessories are presented in elegant textures and cosy silhouettes in rich autumnal hues.

The Burberry Snood is a versatile piece designed to be worn to be worn over outerwear and eveningwear as well as over more casual T shirts and knitwear.

The colour palette for the Burberry snood collection includes trench, plum, sand, grey melange and black as well as innovations of the Burberry trademark check.

Prices start at 125 GBP

Burberry represents the standard for quality, craftsmanship and style, anchored by its iconic check and trench coats and is synonymous with quality, innovation with a unique British sensibility.

The Burberry snood is available in Burberry stores worldwide.
Burberry Scarf Snood - A/W 2009

BURBERRY CLOSES LONDON FASHION WEEK

Burberry Creative Director Christopher Bailey and Burberry CEO Angela Ahrendts last night hosted an event to celebrate the 25th anniversary of London Fashion Week and the recent opening of the new Burberry Global Headquarters in London.

The event at the Horseferry House headquarters was attended by over 1500 guests including Emma Watson, Liv Tyler, Mary-Kate Olsen, Dev Patel, Freida Pinto, Agyness Deyn, Alexa Chung, Anna Wintour, Mario Testino, Victoria Beckham, Maggie Cheung, Na Young Lee, Johnny Borrell, Donna Air, Jamie Campbell Bower, Julia Restion Roitfeld, Jaquetta Wheeler, Tamsin Egerton, David Walliams, Jamila Jamil, Laura Bailey, Ben Grimes, Jasmine Guiness, Twiggy, Nick Rhodes, and Harvey Weinstein.

Music on the evening was provided by British band The Kooks who played a live set as well as British model Agyness Deyn and British TV presenter Alexa Chung who both DJ’d at the event

The ground floor showrooms at the headquarters were transformed for the event with giant video screens projecting innovations of the Burberry check, catwalk looks, behind the scenes footage of the show preparation as well as live comments from social media sites including Twitter and Facebook.

A state of the art blogging suite was also set up here guests were able to blog directly from the party, posting comments and status updates on the evening’s events.

The Burberry headquarters at Horseferry House were designed by Christopher Bailey and comprise cutting edge show rooms, photo studios, modern contemporary office space and design studios together with the original architectural features of the 1930s building.

The event followed the Burberry Prorsum Spring Summer 2010 womensear show which closed London Fashion Week earlier yesterday evening at the the Rootstein Hopkins Parade Ground at the Chelsea College of Art and Design in Westminster.

The Burberry show was streamed live for the first time directly from the show space in London at live.burberry.com and uniquely online viewers were able to comment in real time on the collection on the site.

From 10AM today, 2 trench coats previewed on yesterday’s catwalk, will be available for pre-order via the Burberry European and US e-commerce sites at burberry.com. The made-to-order trench coats in nude glove suede and nude feathered leather will be available for delivery 3 months ahead of their main arrival in store. Pre-ordering will be open for 3 days, closing on Friday 25 September.