So are we really surprised to hear that BRIONI is shelfing its womenswear line. WWD report that Brioni’s manufacturing plant in Italy, which was dedicated to the production of the brand’s womenswear collections, will be shut down in September. There’s been a lot of talk on Kitmeout over the years regarding the need for brands to remain gender specific and grow from a single point of strength and not lose their identify in the all too common androgynous trap.
Brioni continues its worldwide expansion with the opening of a Brioni boutique in Tokyo, which also strengthens the label’s presence in the Far East.
Located in the Ginza district, the Brioni boutique occupies two floors totaling 300 square meters of retail space with room set aside for custom tailoring.
Designed by Ignazio Galante and Nicholas Menichini of the Studio Galante-Menichini Architects, the new Tokyo location offers offers a refined and clever use of precious lacquer, brass, bronze and parchment.
The travertine floors and sisal, along with velvet curtains offer an atmosphere of “Made in Italy” which has been combined with several references to Japanese culture as exemplified by the wooden reeds wall that has been constructed to emulate the traditional internal divisions of homes and buildings in Japan.
Tradition and technology are fused with regards to interior lighting – a new system “Soft Architecture” which just presented by Flos during the recently concluded Salone de Mobile in Milan – was used.
But what makes this truly unique and distinctive boutique is the exterior: built with noble materials like quarry-rough slate, metal and bronze, shiny black stage presence brings new block, thanks to the decorative elements that create a spherical lamellas of dimensionality.
The shop will offer both men’s and women’s collection and accessories.
Brioni, Italy’s leading luxury lifestyle brand, is proud to announce the launch of a new limited-edition fragrance, “Brioni”. In celebration of the 65th anniversary of the house of Brioni, this new men’s fragrance pays tribute to the rich history of La Dolce Vita.
For decades, Brioni has addressed the unique needs of its sophisticated clientele with a tradition of refinement and quality. In the 1950s, the brand introduced a limited series of men’s fragrances, which included the “Good Luck” eau-de-cologne and celebrated the chic and innovative elegance of the period. This new eau-de-parfum will be produced in limited quantities and available beginning the last week of October 2009 exclusively in Brioni boutiques and select luxury retailers worldwide.
This new fragrance reflects Brioni’s signature style–classically elegant with a modern and sensual touch and demonstrates the same attention to quality construction and exquisite detailing that has made Brioni and “Made in Italy” products famous around the world. The essence, packaging and distribution of this contemporary fragrance are designed exclusively by Brioni and are in keeping with the company philosophy: “To Be One of a Kind”.
“Our commitment to provide customers with distinctive merchandise and superior service today is stronger than ever,” said Andrea Perrone, CEO of Brioni. “The “Brioni” fragrance is a unique product, true to Brioni’s commitment to quality and refinement.”
“In his role as Harvard symbologist Robert Langdon, Tom Hanks stars in the second theological thriller by Dan Brown, ‘Angels & Demons’ wherein the Catholic Church is being besieged by the Illuminati, the most powerful underground organization in history.
Non-stop action both physical and cerebral, Tom Hanks’ Robert Langdon cross Rome and the Vatican wearing Brioni suits as he follows the clues and solves them through sealed crypts, dangerous catacombs, deserted cathedrals and even to the heart of the most secretive vault on earth, Langdon follows the 400-year-old Path of Illumination that marks the Vatican’s only hope for survival.
Set for release everywhere on May 15, ‘Angels & Demons’ is one of the most highly anticipated movies of the summer.
The team behind the global phenomenon The Da Vinci Code returns for the Angels & Demons, based upon the bestselling novel by Dan Brown. Ron Howard returns to direct the film, which is produced by Brian Grazer, Ron Howard, and John Calley. The screenplay is by David Koepp and Akiva Goldsman. And, the film’s costume designer, Daniel Orlandi, chose suits cut by the master tailors of Brioni for Robert Langdon being played by Tom Hanks.
Commenting on the announcement, Antonella De Simone, co-CEO of Brioni, said, “We’re thrilled that Daniel Orlandi, the costume designer for Angels & Demons, has chosen to dress Robert Langdon in suits tailored by Brioni. As Robert Langdon follows the Path of Illumination, he will look his best.”
Brioni has always been linked to the cinema. From the Fifties at Cinecittà to Hollywood, many distinctively stylish characters have displayed Brioni’s exceptional sartorial quality on the silver screen.”