Giorgio Armani signs BeyoncÃ© Knowles to be the face of his next women’s fragrance, Emporio Armani Diamonds, due out this autumn. “There is no one today who transcends music, film and fashion in the way that BeyoncÃ© does,” said Giorgio Armani. “BeyoncÃ© is pure sensuality. She has that ability to mix it up: young and sexy or elegant and sophisticated, but always with incredible charisma and magnetism.”
“She represents perfectly the energy, style and sensuality that inspires the Emporio Armani lifestyle,” added Armani.
The armani Jeans Spring Summer 2007 Collection continues to build on the brands growing reputation for foresight and innovation. The style is, as you would expect from Armani, clean and sharp with subtle flare. Overall the S/S 2007 collection gets a big thumbs up!
Giorgio Armani’s couture week extravaganza in Paris will reputedly be graced with the presence of Cate Blanchett, Tina Turner, Katie Holmes, Rosamund Pike and Tinsley Mortimer as Armani presents his fifth couture collection. The event will include launches of skin care for men and women and Armani will present his new-look boutique on Avenue Montaigne which offers clothes and accessories.
The Armani Collezioni A/W 2006 Collection is more than ultimate fashion, it’s true poetry in cloth! Armani has a unique ability to appeal to a broad spectrum of style warriors from couture seeking fashionistas to street-based urban chic strutters. No one is able to credibly knock the Armani brand — it’s pure class however you look at it!
Armani in London had even Beyonce in a sweat: “Thank you for having me, Mr Armani!”, she said after her perfomance to 1600 guests. Giorgio Armani showcased his SS07 Emporio Armani collection in London and acknowledged his involvement with the Red Charity and the opening of Armani/Casa on Bond Street earlier in the day. The event attracted stars such as Leonardo DiCaprio, Bono and 50 cent.
Armani, according to the Independent, is the most powerful man in fashion, and so it should be no surprise that he, and his charitable cause, are able to persuade BeyoncÃ©, Razorlight, Bryan Ferry and Andrea Bocelli to provide the soundtrack to his catwalk show. There were plenty of clothes for the guests to look at though, many flown in from Italy .
HighlightingÂ the charitable intentions of the evening, there were splashes of red in his otherwise grey and black spring Emporio Armani collection, as was the case with the tomato-coloured patent belts worn with a black-and-white striped cocktail frock keeping in tune with the 1980s trend hitting London catwalks earlier this week or strawberry-red taffeta dresses. RED clothing refers to the charity’s stated intention to fight Aids in Africa .
Giorgio Armani, a launch partner in business initiative founded by Bono and Bobby Shriver to fight AIDS in Africa. Giorgio Armani recently announced his support at the Davos World Economic Forum of the Product RED, the pioneering global business initiative launched by Bono and Bobby Shriver for The Global Fund.
Giorgio Armani, Chairman and Chief Executive of Giorgio Armani SpA, said, “It is time to take action, but in a new way. When my friends Bono and Bobby Shriver invited me to join forces through (Product) RED, I understood immediately that this was a pioneering initiative. To unify global brands for goodwill is both powerful and humbling. I have always seen brilliance in simplicity – and RED perfectly defines this. I am proud to follow an inspirational warrior like Bono in the fight against AIDS in Africa. I have always considered myself to be a democratic designer and I will now dedicate myself to work on this initiative in the way I have always done, involving all of those people around the world who enjoy my designs.”
In support of (Product) RED, Giorgio Armani is designing a special Emporio Armani capsule collection comprising clothing, accessories, eyewear, watches, jewellery and fragrances. Giorgio Armani SpA will donate 40% of its gross profit margin from sales of all (Emporio Armani) RED products directly to the Global Fund. The first (Emporio Armani) RED product was a pair of Emporio Armani sunglasses (style EA 9285/S) available in stores from April. Giorgio Armaniâ€™s second RED product will be an Emporio Armani watch (style AR0537/AR0538). The unisex (Emporio Armani) RED watch is striking, casual and subtly rugged. It features a large 43mm stainless steel case with a coin-ridged bezel, a thick leather strap available in either black with red contrast stitching, or red with black contrast stitching, and prominent steel rivets that secure the strap to the case. The large digital dial displays the time in oversized numerals and has calendar, chronograph and timer features with push button controls on the side of the case. The dial also features the (Emporio Armani) RED logo at 12 oâ€™clock printed onto the dialâ€™s outer ring. The (Emporio Armani) RED watch will be available from August in all Emporio Armani stores and in select specialty watch stores and department stores worldwide. Pre-orders for the watches can be made by e-mail at emporioarmaniRED@giorgioarmani.it. The recommended retail price will be Euro 255 / USD$225 / Â£195.
A great many paranoid conspiracy theorists (PCTs) and average Joes and Joettes are conscious of the esoteric order named the Illuminati. The Illuminati is commonly believed to have its roots in the European Enlightenment and it’s believed the order was founded in May 1776 by Adam Weishaupt a Jesuit instructed Professor of canon law. Today there’s a growing belief that the Illuminate is not simply a benign group of intellectuals and wealthy adherents seeking camaraderie in kind but is in fact a malignant entity dedicated to the creation of a one world order in which the masses are enslaved and controlled by “the few”.
David Icke is perhaps the most well-known and vociferous campaigner against the Illuminati and he reputedly believes the Illuminati controls humanity via machinations, subterfuge, secrecy, and conspiracy. Indeed, David Icke cites the Holocaust, Oklahoma City bombing, the bombing of Pan Am Flight 103, the war in Bosnia, and the September 11, 2001 attacks as examples of events orchestrated by the Illuminati; Icke believes these orchestrated catastrophes are designed to coerce, control and led the masses into submissive subjugation — to a world in which the Illuminati have complete, unequivocal and unanswerable control over the ignorant masses.
Recently it was proposed that Fashion has its own form of the Illuminati. This elite order of “fashion” Illuminati apparently coerce, control and led the masses into submissive style — dictating what is fashionable and thereby excluding free and true style which they consider a threat to their positions of power. Most historic Fashion Houses have been identified as members of this esoteric order and a number of media channels have been accused of being complicit in the conspiracy to control the fashion buying masses. It has been suggested that if we look around us today we will see clear evidence to support this conspiracy theoryÂ as the verve of youth and innovation is suppressed in favor of drab, lifeless mediocrity.
On the other hand, perhaps we should not look to blame secret orders for the serious, and not so serious, issues of our time. Perhaps we, you and I, the masses, need to step forward and through our own spirit, determination and desire for change claim a new future built on egalitarianism, inclusive respect and opportunity for all.