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aquascutum coat

Aquascutum Clothing – a British Institution

Kitmeout rates Aquascutum as one of the ultimate British fashion brands! Hailing from the United Kingdom, Aquascutum, the quintessentially British label was founded in 1851 with its iconic tailoring heritage from the world of authentic quality and fine craftsmanship in Northamptonshire, England. Its outerwear’s customary British tailoring underscores the company’s unfailing support of the British textile industry and ensures its impeccable standards are unfailingly maintained.

Made in England pieces celebrate all the British hallmarks of Aquascutum – attention to detail, traditional craftsmanship and unquestionable authenticity.

aquascutum-coat

Great British fashion brand Aquascutum, which went into administration last month, looks set to be rescued by YGM Trading Limited, the owner of the brand across Asia. FRP Advisory, the administrators for Aquascutum has confirmed that both parties have entered into an exclusivity agreement.

Following the retailer entering administration on April 17, FRP stated that they received significant interest in the business and assets of Aquascutum from around the world, totalling in excess of 70 interested parties. The statement confirmed that the decision to enter the exclusivity agreement with YGM relates to “an offer to acquire the on-going business and assets” with completion to take place by May 9.

Separately the Joint Administrators are continuing negotiations to secure a buyer for the manufacturing plant at Corby, Northamptonshire which was closed on April 19 with a loss of more than 100 jobs. No deadline has currently been set for this process.

Geoff Rowley, Joint Administrator at FRP, said: “The joint administrators have been very encouraged by the significant interest shown in the business over the last two weeks and have chosen to proceed with the offer that delivers the best outcome for the creditors of Aquascutum.”

Aquascutum was founded in 1851 with a menswear store in Regent’s Street, and was family owned until 1990, when a Japanese textile conglomerate company, Renown Incorporated bought it. Then in September 2009 after three years of losses, the Renown off-loaded it to the management team behind Jaeger, Harold Tillman and Belinda Earl.

Why London deserves to be the fashion capital of the world (Telegraph)

Why London deserves to be the fashion capital of the world

I suppose all the Londoners here are going to nod their heads and shoot a wink to New York, Paris and Milan.

“London fashion now has an explosion of internationally bought talent, an array of serious businesses, is a significant contributor to national exports, and is bolstering UK manufacturing into the bargain. Ten years ago, the despairing moan was that everyone was leaving London to show abroad: nobody talks about designers defecting any more, only about how we’re going to fit in everyone who wants to show.”

Now the question arises, which brand can lay claim to being London’s oldest and most admired fashion brand. Some people might claim Burberry but let’s not forget Burberry was founded in Basingstoke, Hampshire. So which fashion brand deserves the accolade?

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aquascutum coat