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adidas Y-3

adidas Y-3 Autumn / Winter 2011-2012

adidas Y-3 Autumn / Winter 2011-2012

For Autumn/Winter 2011-12, Y-3 hits the road with a collection inspired by the nature of escape—on horseback, on foot, and into the hills. The season’s campaign follows this theme which ultimately is about the journey and not the destination. Artist Collier Schorr created images as well as the campaign’s mood video titled: Beneath, Between, Beyond by contrasting hyper – colored landscapes by the photographer David Benjamin Sherry with two figures who likewise seem otherworldly.

adidas Y-3 SS’11 Campaign Billboard New York City

Enjoy this time-lapse video showing the painting of Y-3’s new SS’11 campaign billboard on the intersection of Houston & Broadway in NYC’s Soho neighborhood. If you are in the city, stop by to check it out in person. It will be up for 1 month from now.

Billboard by Colossal Media Group, featuring model Jacob Coupe, Video directed by Aaron Wesner.