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Abercrombie & Fitch

Abercrombie & Fitch Linked to Hormone-Disrupting Chemicals, Says Greenpeace – But let’s not forget FAKES!

Abercrombie & Fitch Linked to Hormone-Disrupting Chemicals, Says Greenpeace - But let's not forget FAKES!

Abercrombie & Fitch, Ralph Lauren, H&M Linked to Hormone-Disrupting Chemicals, Says Greenpeace (But let’s not forget FAKES!)

Abercrombie & Fitch is among 14 global brands Greenpeace is calling out for allegedly releasing hormone-disrupting chemicals—specifically nonylphenol ethoxylates—into the environment. Used as surfactants in textile production, NPEs subsequently break down to form toxic nonphenol, an endocrine disruptor that builds up in the food chain and is pretty nasty even at minute levels.

Pollution in Fashion Industry Greenpeace

Since the release of the first report, Nike and Puma have pledged to work with their suppliers to eliminate the release of toxic effluent from their supply chains. But other brands remain in Greenpeace’s sights. “By failing to take action to eliminate these chemicals, global brands like Adidas are expecting customers to do their dirty laundry for them,” Li says. “Every time clothes containing these chemicals are washed, hazardous substances are released into waterways across the world.”

Manufacturers need to remove these chemicals from their products, Li says. The best way to do so? “Eliminate them from their production processes and to come clean about what chemicals their factories are using and discharging,” she adds. Until then, Shore fans, we suggest GTL’ing in something else.

Needless to say, Greenpeace deserve credit for their efforts to highlight the need for fashion brands to tied up their production methods. However, there is perhaps an even greater urgancy and risk being overlooked by the social campaigners and that is, COUNTERFEITS! It’s widely agreed fake clothing is produced in environments where there is no regard for the workers and even less for production methods. Most experts agree fake clothing is saturated in poisonous chemicals that have a disturbing consequence for ignorant consumers. This whole area warrants much greater investigation by Greenpeace!

Abercrombie & Fitch Apparel

‘Abercrombie & Fitch ApparelAbercrombie & Fitch who are famous in America for their once controversial hiring policies, are now looking to embrace the world with their preppy apparel. Abercrombie & Fitch said it is still on track to open flagships stores around the world including an Abercrombie & Fitch flagship store on the Champs Elysees in Paris in 2011. Abercrombie opened its first overseas store in London last year and opened its first European Hollister Co. mall-based store in a suburb of London last month.

The company said it is on track to open flagship locations around the world in 2009, including debuts of its namesake stores in Copenhagen and Tokyo along with Abercrombie & Fitch and Abercrombie stores in Milan. Also, Abercrombie continues to pursue lease arrangements for additional store locations in Europe and Asia.

Abercrombie & Fitch clothing flying high

Abercrombie & Fitch clothing flying highFollowing the opening in March of their first European flagship store at 7 Burlington Gardens, London, Abercrombie & Fitch posted more good news at the end of May noting increased net sales as high as 13%. There was much debate as to whether this archetype state-side brand could make it in the old country. Well whatever your leaning before these results it looks like  Abercrombie & Fitch clothing has a place in Europe. The question now is whether their controversial marketing techniques will negatively impact their continued growth. Time will tell.