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A.P.C. Clothing

Jean Touitou founder of A.P.C. Clothing

The past decade has seen A.P.C. grow from a cult French label to a brand recognized the world over for clothes that deftly mix contemporary style with classic looks—all the while helmed by founder Jean Touitou since 1988. Curious about what has kept the line going strong throughout its gradual expansion, for this video we sat down with Touitou to find out.

A.P.C. Clothing Spring 2009

‘A.P.C. Clothing Spring 2009A.P.C. Clothing Spring 2009 Pre-Release. IN STORES ONLY.

French designer brand A.P.C. has all the panache and style usually associated with French fashion. The A.P.C. style is uncompromisingly clean with single palettes creating large silhouettes of unique form. A.P.C. is not for everyone but that’s all part of its charm and appeal.