Here Becks is sporting his bodywear line for H&M. The campaign is directed by Mr Guy Madonna Ritchie. The film debuts February 6, 2013.
Football & Fashion
Football (soccer for our American cousins) & Fashion.
30/30 JACKET 30TH ANNIVERSARY SPECIAL 5715 4TTY2
The 30/30 jacket is a cross section of the state of the art of Stone lsland. A testament to three decades of exploration and development. Two pieces in one, the jacket shell and jacket liner, both reversible, which assume different features in 30 ways of use. They can be worn, together or alone, in a total of 10 different ways and in 3 different states: Normal, Ice and Reflective.
The hooded jacket shell is in RUBBERISED SATIN PRISMATIC COVER.
Jacket in Raso Gommato: cotton satin, military fabric, with a polyurerhane coating, waterproof and windproof. It is a glossy, transparent and finely grooved film that provides a three-dimensional prismatic effect that refracts light, amplifying the effects of the bi-colour double dyeing. The addition of a special agent to the dyeing recipe makes the garment antidrop. Inside, the jacket liner in THERMO REFLECTIVE, a thermo-sensitive and reflective fabric. A nylon substrate, bonded both with glass microspheres that enable the fabric’s refractivity as well as the microencapsulated pigments that change the passage of light are incorporated, and therefore the colour of the material changes as a function of temperature.
Internal WOOL KNIT with nylon sleeves.
Worth a butchers! Here are the pictures of the STONE ISLAND ARCHIVIO ’982–’012 event, that has been held yesterday at the London Store in Brewer Street.
Is 30 years something to shout about for a fashion brand OR is it something to fear? Is fashion corroded with age or…? Time will tell. Anyway, definitely worth a butchers this.
Stone Island with Fondazione Pitti Discovery presents:
STONE ISLAND 30
an exhibition of thirty years of history, research and experimentation under the patronage of the Comune di Firenze Stazione Leopolda, Firenze on the occasion of Pitti Immagine Uomo n°82
20th June to 7th July 2012
From June 20th to July 1st
11.00 am – 07.00 pm
From July 4th to 7th
12.00 pm – 11 pm
Closed on Monday and Tuesday
The first German flagship store has opened in Sylt, a charming island and exclusive tourist destination on the North Sea. An important milestone, just few weeks after the London Opening.
The interior design of the 80 m2 surface area, will host home the Stone Island, Stone Island Shadow Project and Stone Island Junior collections.
Stone Island Sylt
C.-P.-Hansen Allee 1
25980 Keitum / Sylt
A result of the purest Stone Island research, Mussola Prismatica is an exclusive fabric with a considerable visual impact. Engineered by bonding an extremely light cotton muslin to a glossy, transparent, finely grooved polyurethane film. Specific double dye formulas enable colour capture on the light textile base, resulting in the intense and deep tones of this composite material. Subtle bicolour effects on seams define the architecture of the piece. Windproof and water resistant.
David Beckham celebrated his new bodywear collection for H&M in London on Regent Street.
Carlo Rivetti launches the 30th Anniversary of Stone Island
STONE ISLAND AND 30 YEARS OF HISTORY.
FROM 1982 TO PRESENT
It is an important year for Stone Island, that through a growth, which has allowed it to double its sales since 2007, is getting ready to face an important 2012: the 30th anniversary celebration of its hard work will see its involvement in both product and communication projects.
30 YEARS OF THE PRODUCT
This is a celebration that begins with the product because, for Stone Island, that’s where it all begins.
The next Autumn/Winter ‘012 collection, an important and structured collection, really represents the excellence that the company has achieved within each family of product. 3 symbolic pieces have been designed to represent par excellence the history and methodology of Stone Island.
– Tela Stella: the genesis, the origin.
In1982, Stone Island was founded with just one fabric in 6 different colours. Thirty years later, the exact replica of a piece from its first collection is available, a fabric inspired by a study on the technical and functional features of tarpaulins for military trucks.
– Reflective Knit: playing with material.
Transferring technology from fabric to yarn, the ultimate in Stone Island research. Created using a Reflective yarn, built with micro plates covered with thousands of glass microspheres enclosed in a polyester net, printed using pressure/heat sublimation to melt the fibres and get an even surface with a jersey and high performance Windstopper® liner.
– 30/30: engineering the garment, the sum of the key.
Stone Island technologies.
Two garments in one, both reversible, which can be worn in 30 different modes. In Raso Gommato Prismat¬ic Cover, a cotton-based satin coated inside with a prismatic polyurethane film, garment dyed with a double dye formula and in Thermo Reflective, a heat sensitive and reflective fabric knitted inside.
30 YEARS OF COMMUNICATION
Three decades to talk about, covering various areas and remaining faithful to the language of Stone Island.
– The Show: with the Fondazione Pitti Discovery, at the Stazione Leopolda in Florence in June 2012, starting with Pitti Uomo 82.
A retrospective that explores all the key areas of Stone Island.
– The Book: 300 iconographic images that cover its 30 years history. It will be released in June / July by Silvana Editoriale and printed by Grafiche Amilcare Pizzi.
Take a butchers at Stone Island’s latest styles. Here the first images of the Stone Island Spring Summer ‘012 collection.
How to try to buy credibility using Facebook OR does having millions of Facebook fans actually degrade your credibility, originality, desirability and unique quality?
So here’s the latest story on the designer brands with most Facebook fans. Rounding out the top 10 in November were Burberry (9,808,722); Levi’s (9,371,541); Nike Football (9,112,968); Lacoste (6,742,187); DC Shoes (6,196,780); Puma (5,907,725); Gucci (5,644,529), and Dior (5,612,573). The only changes between October’s and November’s rankings was that Levi’s and Nike Football switched places.
Perhaps paradoxically Nike has made advance by losing some of the associated dowdiness and mindless “fan-culture” cultivated by the squares at Facebook. Maybe…?
Directed by Nick Griffiths, “TITLE.” is a portrait of Dudley O’Shaughnessy: raised in east London, Dudley has boxed since the age of nine at the West Ham Boys Club, with his father acting as trainer.
Now 20, his passion for boxing takes him to within arms reach of his Olympic 2012 dream. Away from boxing Dudley embarks on a modelling career including fronting the Stone Island Autumn/Winter ’010 campaign and appearing in lookbooks and video installation pieces for the brand.
Here’s the perfect gift for the winter months! Massimo Osti is a true innovator and owning a piece of his original clothing is like owning a piece of fashion history. Take a butchers at our pick:
An inventor Massimo osti has always emphasised the functional technological and innovative aspect of his garments. Massimo Osti mens red regular fit knitted jacket. Zip through long sleeve button cuffs. High neck with button closure. single layer two way zip live cuts. Laser cut raw finished edges. Single chest pocket. Woven signature logo tab on sleeve seam. Exposed overlocked seam detail. Side split on seam. 100% wool.
One here for the Boleyn Ground. I remember the days walking all the way down from Ilford to watch the Hammers. Worth a butchers.
Here is the teaser of TITLE. The film, by our friend Nick Griffiths, is a portrait of Dudley O’Shaughnessy, amateur boxer and iconic boy in our advertising and communication campaigns.
The film will be presented December 1st in London
Lightness and new techniques. The new process developed by Stone Island, to make the nylon ultra-light, garment dyed, down jacket.
Ultra-light nylon weighing only 26 grams per square metre.
Filled with the finest down, appositely treated to bear the stress of the garment dyeing procedure.
Extra lightness and comfort achieved through the direct injection of the feathers and by a simplified construction of the down bags.
Garment dyed through special formulas to achieve otherwise unreachable shades.
The addition of a special agent to the dye formula makes the piece anti-drop.
PUMA introduces PUMAGILITY but know this is not your average trainer. It’s reinforced with a stable design that doesn’t compromise on comfort and flex. How’d we do it? We used super lightweight foam shapes that compress on impact (ahem, flexibility aplenty) and widen the base (cue maximum stability). We even threw in a few flex grooves for enhanced, smooth side-to-side movement while training. Put it all together and you get a shoe that not only moves with you, it moves for you—now get going. In PUMA’s new commercial to launch PUMAGILITY, we get a glimpse of a young runner’s journey through the city with his new PUMAGILITY shoes, demonstrating how he gets moving. PUMAGILITY offers stability and flexibility for all your cross training needs.
So Leo Messi gets branded. Well not literally but here Lionel Messi Unveils Personal Logo.
To all my Facebook friends, I share my new personal logo that represents me as a player and person. I hope you like it!
Probably one of the most controversial subjects in British football?? – should Team GB even be a point of conversation? It’s about as annoying as chatter about Rangers and Celtic joining the Premiership but it’s never going to go away. We need this kind of drama to keep us engaged – polarisation energizes us and keeps us chatting. Nice!
So here’s Wales and Tottenham star Gareth Bale modeling Team GB football shirt. Get your blood boiling? Take a butchers anyway…
If you need a Stone Island Hat to hit the terraces with this autumn/winter. check out the styles available at togged.
Stone Island mens, grey thick ribbed knit cotton mix beanie. Signature compass logo detachable badge on front. Rolled edge. 75% cotton 25% elastane.
R&D VIDEO: 5515 STONE ISLAND ICE JACKET AW’011’012. The Ice Jacket is a high rate technology garment: the cotton fabric has a thermo-sensitive coating, water and wind resistant. The molecules of the coating’s micro-encapsulated pigments modify the passage of light when temperature lowers and morph to darker a colour.
Ten years of fashion + football by Dirk Bikkembergs. The geezer gets the connection between the two.
“Ten years of fashion history and finally available on IPAD. Dirk Bikkembergs app focuses on a leading brand in the history of sports couture and gives life to a story with images and evocative of the most significant collections designed by Belgian designer.
The app looks like Dirk Bikkembergs digital version of the book titled “Dirk Bikkembergs: 10 years of football and fashion” and provides a reading experience even richer and more complete than the traditional one. A true multimedia ebook that enriches the text and photographic sections in the paper book with videos of fashion shows, photo shoots backstage to return users to the charm of the brand Bikkembergs.
The APP as the paper book is not only about football or fashion, but says “the insight and vision-writes in the preface Dirk Bikkembergs – […] I thought about a future where fashion meets sport , in particular football … the result? Something completely new. With this book as it took shape I want to share my creative vision, and as he continued to develop over the years. “
Nike T90 Laser IV: The Strike Counter. Do you finish with Sneijder’s precision? Higuain’s power? Pato’s composure? Show the world your Perfect Strike. Add your goal to the T90 Strike Counter.
adidas unveils the intelligent football boot, the adizero f50 powered by miCoach. Soon to be made famous as the ground breaking ‘football boot with a brain’, the 2011 adizero f50 is bringing smart technology to the field of play. Football is faster than ever before and the need for speed has never been greater. miCoach turns the adizero f50 into the ultimate digital training tool by letting you track and upload performance data including speed, maximum speed, number of sprints, distance, distance at high intensity levels and time. The adizero f50 boot includes a cavity in the outsole unit which houses the revolutionary miCoach SPEED_CELL™, capturing 360° movement and measuring key performance metrics including speed, average speed (recorded every second), maximum speed (recorded every five seconds), number of sprints, distance, distance at high intensity levels, steps and stride rates. The on-board memory stores all your measurements during your game or training for up to seven hours and then wirelessly transmits the on pitch performance data to your tablet, PC or MAC. Available material includes stills of the boot, Lionel Messi, miCoach SPEED_CELL™, Sprintframe technology as well as beauty shots of the adizero f50 miCoach.
Achieve water repellence on pieces as sweatshirts, knits and jeans: this is Stone Island’s challenge with the innovative ‘Hydrophobic’ treatment. The treatment is environmentally friendly because PFDA (perfluorooctanoic acid) free. The treatment is undetectable and it doesn’t affect the appearance or hand of the garments.
Mark O’Brien, the self-confessed crazy craftsman, get dizzy with cardboard shoes. The crazy cardboard craftsman is currently based in Manchester. Perhaps he could make a cardboard Tevez to come on for Man City. Take a butchers at his cardboard shoes.
Crazy cardboard craftsman for hire! I make work for use in shop display, illustration and setmaking/props. I use cardboard boxes to play in a seriously fun and creative way.
I’m also working on running workshops for anybody interested in playing with crafty cardboard and other recycled materials. In my spare time I just make things for the enjoyment of it!
Ten years of history and fashion now available on IPAD. Dirk Bikkembergs app focuses on a leading brand in the history of sport couture and gives life to a story with the most significant and evocative images of the collections designed by Belgian designer.
The APP Dirk Bikkembergs looks like the digital version of the book entitled “Dirk Bikkembergs: 10 years of football and fashion” and provides a reading experience even richer and more complete than the traditional one. A true multimedia ebook that enriches the text and photographic sections in the paper book with videos of fashion shows, backstage at photo shoots to return users to the charm of the brand Bikkembergs.