Stone Island is one of the most popular brands on the Kitmeout Fashion Forum. Here is a bunch of threads going back over the years. See Here >
Take a butchers at the kind of comments: “It’s all part of the brand mystique that Stone Island in Italy and the Fourmarketing boys in the UK try to generate. Have to say they have done an incredible job over the past decade keeping Stone Island in the consciousness of it’s target audience and maintaining incredible and consistent sales. If they cannot get a grip on all the fakes and parallels coming into the UK they could find the brand in trouble in the very near future.”.