As most denim connoisseurs are aware, Yoropiko has an exclusive price point. This is partially due to subtle little features like gold buttons encrusted with precious stones. Take a butchers:
YOROPIKO, Japanese word, means “teach me more, please!” A luxurious label developed in 2007 by Martin Yat Ming, the designer of RMC Martin Ksohoh.
On YOROPIKO, the button is the distinct feature which is specially tailor-made in a very limited quantity. Jewels include ruby, sapphire, beryl, diamond, silver plus gold finishing. This unique and intelligent design puts an elegant and brilliant ornament on the casual but chic Yoropiko jeans.
Nowadays most leading denim brands seem to seek the washed, soft and stylish denim whereas Yoropiko Tailored Denim by Martin Yatming is reverting to the good old days, which is “art vintage” selvedge denim. This style begun with “RMC” jeans which was the beginning of the “made in Japan premium denim hype” in the world market. The designer of RMC, Martin Ksohoh (Martin Yatming above) was born and raised in Hong Kong and now has a house in West Japan (Okayama) city, where he has become the world’s hottest denim designer.
In 2000, Martin Yatming started to make his idea for a new denim brand RMC. For him denim is an art and very close to human skin. Meaning that it has to be artistic but the same time very comfortable to wear. He came up with an idea of making the back pockets to express the art piece in embroidery. After many years of research and development, he invented a technique to make the pockets soft enough for people to wear comfortable after embroidery. He chose natural colour cotton to be the high quality indigo fabric, then use KIMONO threads for the embroidery for the back pockets. His art is inspired from the history of the ORIENT, and his challenge has been to make the details of the art come to life on denim.