How to try to buy credibility using Facebook OR does having millions of Facebook fans actually degrade your credibility, originality, desirability and unique quality?

So here’s the latest story on the designer brands with most Facebook fans. Rounding out the top 10 in November were Burberry (9,808,722); Levi’s (9,371,541); Nike Football (9,112,968); Lacoste (6,742,187); DC Shoes (6,196,780); Puma (5,907,725); Gucci (5,644,529), and Dior (5,612,573). The only changes between October’s and November’s rankings was that Levi’s and Nike Football switched places.

Perhaps paradoxically Nike has made advance by losing some of the associated dowdiness and mindless “fan-culture” cultivated by the squares at Facebook. Maybe…?