Brunello Cucinelli – Convictions & Principles

Brunello Cucinelli is an Italian fashion designer. But he is not just that. He combines fashion and style with a philosophy of life. The motto on his website is “beauty is our salvation.”
Cucinelli, the son of a farmer, started selling brightly colored cashmere sweaters from his garage in Perugia, Italy. He has reinvested most of the profits from Cucinelli cashmere in restoring his wife’s hometown of Solomeo, where the company has its headquarters.