Missoni for Target collection of bikes, luggage, clothes and housewares was so popular that it crashed the Target website several times.
The 400-piece line made by the Italian luxury knitwear designer Missoni exclusively for the cheap chic retailer features its trademark zig-zag patterns for between $2.99 for stationary and $599.99 for patio furniture — a fraction of the price of the designer’s real duds that can cost $595 to $1,500.
“This was Missoni mayhem,” said Joshua Thomas, a Target spokesman. “This is unprecedented.”
Some shoppers already are trying to capitalize on the fleeting nature of the Target’s Missoni collection. As of Tuesday afternoon, there were 1,591 listings for Missoni for Target on eBay.com that were selling for more than double the price found at the discounter. Travel totes were going for $169, while shoes were selling for $129.99.