Though the lookbook and collection for Fall 2011 will not be here for a few more weeks, today we’re dropping this awesome teaser video to help you get amped up for all our latest gear. The clip was shot entirely in and around London, which provided the perfect backdrop in which to highlight our latest creations, and was directed by the ever-talented Laurence Dean and shot and edited by Joseph Rodrigues Marsh.
We got in touch with a whole cadre of talented Londoners for this video, and filmed them sauntering about town while dressed in the new Fall collection. As the clip progresses, it becomes clear this thing is a literal who’s who of British music staples and up-and-comers. We may have exhausted our DJ/producer Grime, Dubstep and House rolodex for this one, as the clip boasts appearances by the living legend, Plastician, as well as Bok Bok, one half of Night Slugs — one of the most exciting labels in the world — and if that wasn’t enough, brought out some other big guns in Redlight, Darq E. Freaker, Subscape, Tomb Crew, Roska, Peigh, Spooky (of Oil Gang), Alix Perez and Doorly. If we were to tap all these guys to throw a single party together, I’m not sure you’d walk out of the event alive. We also got emcee extraordinaire for Subscape and Dub Police mate Caspa… the one and only Rod Azlan. In addition to all of these bass heavy dancefloor demons, we recruited two of our favorite dark-tinged UK artists to round out our UK invasion: the Witch House duo Story of Isaac and nouveau Death Rockers O. Children.
Summer will be over before you know it, and you’ll inevitably want to get your hands all over the latest Autumn fashions. Keep your eyes glued to this site for the impending release of our new lookbook, which will feature clothes so tasty you may need to wear a little bib under your chin to catch all the drool. (Hmm…maybe, we’ll produce some of those for the Winter.)
Directed by Laurence Dean
Shot & Edited by Joseph Rodrigues Marsh