The Swedish brand marched out in sportswear with a seventies twist. Including trim suits, crisp windbreakers, shorts doused in a camouflage-like floral print and a suede blouson with an oversized ribbed waistband. Colors were offbeat — putty pink, brown and rust — but Acne also sent out some of its famous denim.
Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality.
As a part of the creative collective ACNE, the label started in 1997 when the company designed 100 pairs of jeans distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the line, much to do with the characteristic bright-red stitching on raw denim. From these humble beginnings Acne Jeans has developed into a renowned jeans.
The first ‘real’ collection was launched in 1998. Since then Acne Jeans’ Creative Director Jonny Johansson has worked with a strong design team to create a strong identity for the brand.