CHRISTOPHER BAILEY HOSTS EVENT IN MUMBAI TO CELEBRATE BURBERRY IN INDIA
“This was my first visit to India, it’s a country that we are so excited by, they have a huge appreciation for luxury and Britishness, so being there, meeting everyone and feeling the energy behind the country was incredible and we had a great night in Mumbai.”
Christopher Bailey, Burberry Chief Creative Officer
Burberry Chief Creative Officer Christopher Bailey hosted an evening event in Mumbai to celebrate the brand’s presence in India last night.
The event on the roof terrace of the Four Seasons Hotel was attended by over 400 guests including Burberry Chief Executive Angela Ahrendts, Dev Patel, Sanjay Kapoor, Ajay Devgan, Asin, Preity Zinta, Kangana Ranaut, Dino Morea, Lisa Haydon, Rahul Khanna (all of whom wore Burberry).
Music at the event included DJ sets by British musician Rory Cottam from band The Cheek and Indian DJ Aqeel as well as a live acoustic performance by Indian musicians Aman and Aayan Ali Khan.
The event also marks Christopher Bailey’s first trip to India, a key market for the brand’s global retail expansion strategy in underpenetrated markets.
Burberry currently has four stores in India – Emporio Mall in New Delhi, UB City Mall in Bangalore, Taj Krishna hotel in Hyderabad and a 400 square metre flagship store within Palladium Mall in Mumbai which opened in May 2010.
A fifth Burberry store in India is scheduled to open in December 2010 within the Oberoi Hotel in New Delhi.