BURBERRY WINS DIGITAL INNOVATION AWARD AT BRITISH FASHION AWARDS 2010
“It’s a great privilege to be receiving this award. Digital innovation is an integral part of the culture at Burberry and this award recognizes the incredible and inspirational team I work with.”
Christopher Bailey, Burberry Chief Creative Officer
Burberry won the Digital Innovation Award at the British Fashion Awards in London.
Burberry Chief Creative Officer Christopher Bailey accepted the award, presented by British actor Douglas Booth at the awards ceremony held at the Savoy Hotel, London.
Voted for by the British Fashion Council’s Digital Committee, the Digital Innovation Award is a newly created award for 2010 to celebrate the brand that is a pioneer in digital initiatives, innovating digital media to communicate to a global audience.
Digital activity is at the core of the Burberry strategic plan, including digitally interactive advertising campaigns, livestreams of its runway shows, global digitally charged in-store Retail Theatre environments as well as innovative social media activity, having recently reached over 3.3 million Facebook fans – the first for any luxury fashion brand.
In his role as Chief Creative Officer of Burberry, Christopher Bailey is responsible for the design of all Burberry collections and products, as well as all advertising, corporate art direction, architectural design, multi-media content and overall brand image for Burberry.