BLAUER OUTWEAR MAKES ITS HARVEY NICHOLS LONDON DEBUT
The 100% made in Italy licensed fashion brand Blauer is making its Harvey Nichols debut with their AW10 men’s Capsule Heritage collection, exclusive to the store, on September 27. Referencing the brand’s history, as the official supplier of US law enforcement outerwear – since the 1940s and the Mods of the Brighton Beach scene that brought its casual pieces to prominence in the 1960s. The new collection combines elements of luxe urban outwear whilst focusing on strong individual pieces featuring shearling lined aviator jackets, fishtail parkas, chunky knitwear and quilted duck injected jackets producing a sophisticated collection of exquisite yet durable pieces for any man’s wardrobe.
A recent celebrity must-have it is loved by celebrities from Sean Penn to Sienna Miller and Sarah Jessica Parker to Leonardo di Caprio and for those unfamiliar with the name Blauer the brand is the US government’s agencies outwear supplier providing uniforms for SWAT teams to airforce flying jackets. In 2006 the worldwide, excluding north America, fashion license was acquired by designer-entrepeneur Enzo Fusco, the founder and creative force behind Design By Enzo Fusco, FGF-Industry and owner of CP Company. The debut capsule collection is comprised of: an aged leather aviator jacket which is fully lined in shearling, a warm and luxurious jacket, it comes with 2 external pockets, double buckle neck fastening detail, shearling cuffs and zip pull; the finely crafted parka embodies the spirit of the 60s mod made from a wax tec nylon to keep heat in together with 3 external pocket, front zip covered closing complete with shearling lined hood, which when opened creates an oversized collar; the on trend biker inspired quilted jacket featuring 550 grams of injected goose down, concealed hood, 5 pockets, stand up collar with concealed zip closure in either a matte or wet finish; the butter soft knitted 4 pocket cardigan with ribbed detail hem and cuffs, shawl collar and button fastening this is clothing which will see you through whatever the winter weather has to throw at you.
Blauer designer, Enzo Fusco, had this to say about the debut.”When you think Italian fashion design, Armani, Valentino and Prada spring to mind, having paved the way for strong, bold aesthetics. Quality and tailoring are also intrinsic to the Italian sensibility and although Blauer is a relatively new fashion line it epitomises all of these elements. I come from over 40 years of design, blending comfort and function with a distinctive edge and being in Harvey Nichols is a significant milestone for the expansion and growth of the Blauer brand in the UK and we’re very much looking forward to introducing the label to a new audience. Blauer tries to create a unique sense of style; one part old world glamour two parts chic but the label is not just about cutting a stylish figure on the streets, integral to its DNA is the uncompromising performance and the quality of the pieces to offer superior comfort and wearability.”
The newest edition to Harvey Nichols can be found in the basement menswear department nestled with all the high end brands so for a sophisticated urban ensemble Blauer is the ultimate cool guy’s choice for AW10. Priced between £185-995
