During the course of New York Fashion Week, Ben Sherman’s Soho store set up an elaborate Shop Load of Shirts display outside their store that left shirts out in the open and ready for the taking. For the questionable people who decided to steal a shirt, Ben Sherman set up a camera to catch the action and stamped the insides of the stolen merchandise with Nicked! From Ben Sherman Soho New York NY Fashion Week September 2010, But You Are Forgiven, Just This Once.