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August 2010

Upper Playground Bags Autumn Line

Upper Playground Bags Autumn Line

UPPER PLAYGROUND PRESENTS:

PREMIUM TRANSPORT COLLECTION – AUTUMN LINE

Upper Playground is releasing the Autumn Line of the “Premium Transport Collection,” with new bags and backpacks.

For the upcoming school year the “Julia Backpack” comes in plaid canvas with a black on black patterned rugged interior lining. “The Gabi Messenger Bag” has a thick flannel exterior with a canvas interior lining and features 10 pockets, pouches and compartments to make it easy to keep everything you own on your person at all times. And to transport all your technology, “The Elisha Computer Bag” comes with a soft yet durable canvas exterior and features a large securable interior padded pouch to house a laptop with extra room and pockets to house your accessories, tablets and multiple smart phones.

Louis Vuitton Forest by More Trees

Louis Vuitton Forest by More Trees

Louis Vuitton marked the one-year anniversary of its reforestation project in Japan, called Louis Vuitton Forest by More Trees, with a symposium in Tokyo last week. The talk was attended by award-winning musician and composer Ryuichi Sakamoto, who is also the founder of the Japanese nonprofit organization More Trees. The organization works with various partners and supporters to protect and regenerate forests in rural areas throughout Japan and in the Philippines. The Louis Vuitton forest is located in Nagano prefecture and its aim is to be not only beautiful, but also sustainable. Sakamoto expects the project to be long term, extending 40 years or more into the future. “It feels really good that we were able to collaborate [with Louis Vuitton],” said Sakamoto. “By working together for a number of years, I hope that we’re able to make this a truly great forest.”

Guy Richie & Jude Law Dior Homme Film

Guy Richie & Jude Law Dior Homme Film

Guy Richie and Jude Law hit it hard for the Dior Homme 2010 fragrance ad campaign. Looks like Dior are trying to toughen up their pussified image. The slides are apparently segments from a full length film, backed by Dior due for release on September 8th. Hats off to Dior Homme for thinking laterally and not sitting in their comfortable little box.

Armani Exchange Autumn 2010 ad campaign

Armani Exchange Autumn 2010 ad campaign

Armani Exchange Autumn 2010 ad campaign with its futuristic blockbuster movie vibes. Dubbed “2020/Speed Style”, the campaign is shot by Matthew Scrivens under the direction of A|X Chief Marketing Officer, Tom Jarrold. The ads feature Major model Arthur Sales alongside Tamiris Souza Freitas.

A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Although considered the most accessible Armani brand, Armani Exchange is considered moderately priced in the general market, with average prices under $100.

Armani Exchange Jacket

Juicy Couture by by Erin Fetherston

Juicy Couture by by Erin Fetherston

Following the removal of founders Gela Nash-Taylor and Pamela Skaist-Levy from Juicy Couture in January, holding company Liz Claiborne Inc. appointed Erin Fetherston to the post of creative consultant, charging her with creating a capsule collection.

“Juicy’s looking to me to be an ambassador,” Fetherston tells WWD. “This is a major opportunity to reinvent Juicy’s perspective on casualwear, to rev it up and make it cool and fashion-forward.”

Apparently, Fetherston says she was inspired by photos of the glamorous Bianca Jagger in the days of Studio 54 as well as photos of herself at this year’s Met Ball, where she wore that yellow velour gown you see above.

Erin Fetherston