fter successfully unveiling his Spring / Summer 2011 menswear collection, Roberto Cavalli announced the launch of the logo that celebrates the 40 years of the Maison.
The corporate logo has been transformed and evolved for the 40th Anniversary of the House of Cavalli. It is the graphic interpretation of 40 years of fashion, and an emblem of the Cavalli style and spirit.
The heraldic RC logo is set inside the number zero, which represents perfection. The digits making up the symbol create another emblem, rich in meaning for Roberto Cavalli – that of Venus, who in mythology represents Aphrodite, goddess of beauty and love.
She celebrates Roberto Cavalli’s love of women and all the passion that this designer has dedicated to them in 40 years, enhancing their femininity and sensuality.