Entering the highly competitive premium denim market, Vintage Revolution (VR) Jeans has an advantage over its competitors. For its debut this Fall 2010, VR Jeans will land in over 400 major department and specialty stores that include Bloomingdale’s, Fred Segal, Lisa Kline, E Street Denim and National Jean Company among others.
With a retail price range of $118-$148, these new jeans for men and women is definitely on the affordable luxury level.
Founded by Jose JuanMarcos, a third generation owner of one of the largest and most technologically advanced premium denim factories in North America and helmed by Michael Press as brand President, VR Jeans is poised to revolutionize the U.S. jeans market.
Michael Press explains, “We are a breath of fresh air in the denim market, a true denim brand with classic fits and a broad range of indigo washes, not just dark and skinny. We have repeatedly heard from buyers that our line has the best palette of washes they’ve seen in a long time.”
“Our jeans are crafted by a 40 year-old denim powerhouse in North America, so we are returning to denim’s ‘true blue’ roots while also incorporating new techniques and sustainable factory practices,” Press added.
As a factory owned brand, VR offers a unique benefit to both retailers and consumers by bringing a superior premium denim product to the market at a price that the majority of other denim brands can’t match.
Thomas George, buyer for E Street Denim in Chicago says, “VR starts the move toward denim heritage – simple, straight forward, and easy to buy for both the store and the consumer.”
VR draws inspiration from the definition of its name – a celebration of timeless style coupled with a spirit of rebellion that is reflected in each piece they create. VR rebels against assembly line jeans and the inflated ideas about premium denim that exploded over the past decade.
The VR customer wants to throw on their favorite pair of jeans and wear them without thinking, because they’re busy living their lives.
Vintage Revolution is based in New York City at 250 West 39th Street, Suite 1800 in the heart of the fashion district.