Brioni continues its worldwide expansion with the opening of a Brioni boutique in Tokyo, which also strengthens the label’s presence in the Far East.
Located in the Ginza district, the Brioni boutique occupies two floors totaling 300 square meters of retail space with room set aside for custom tailoring.
Designed by Ignazio Galante and Nicholas Menichini of the Studio Galante-Menichini Architects, the new Tokyo location offers offers a refined and clever use of precious lacquer, brass, bronze and parchment.
The travertine floors and sisal, along with velvet curtains offer an atmosphere of “Made in Italy” which has been combined with several references to Japanese culture as exemplified by the wooden reeds wall that has been constructed to emulate the traditional internal divisions of homes and buildings in Japan.
Tradition and technology are fused with regards to interior lighting – a new system “Soft Architecture” which just presented by Flos during the recently concluded Salone de Mobile in Milan – was used.
But what makes this truly unique and distinctive boutique is the exterior: built with noble materials like quarry-rough slate, metal and bronze, shiny black stage presence brings new block, thanks to the decorative elements that create a spherical lamellas of dimensionality.
The shop will offer both men’s and women’s collection and accessories.