K-Swiss is boosting its marketing efforts with yet another athlete. The Westlake Village, Calif.-based sports brand has signed a multiyear deal with France’s second highest ranked tennis player Gael Monfils to represent both footwear and apparel.

The 23-year-old tennis phenom, currently ranks at No. 18 in the ATP World Tour and will be the highest ranked player on the K-Swiss team, which also includes tennis players Bob and Mike Bryan and Sam Querrey. Monfils has two career ATP titles and is a seven-time ATP Tour finalist.

“He will be a big part of our marketing efforts, not only in Europe, but globally as well,” K-Swiss sports marketing director Erik Vervloet said in a statement. “He is young, talented, and is only going to get better as the years go on.”