London, 23 February 2010 – Burberry showed its Burberry Prorsum Autumn Winter 2010 womenswear collection at London Fashion Week this afternoon.
The show, which took place at the Chelsea College of Art and Design in London, was attended by over 1000 guests including Kate Hudson, Kristen Stewart, Mary Kate Olsen, Mia Wasikowska, Claire Danes, One Night Only, The Kooks, Snow Patrol, Anna Wintour, Mario Testino, Philip Green, Twiggy, Samantha Cameron, Leigh Lezark, Julia Restoin Roitfeld, Tamsin Egerton, Jamie Campbell Bower, Alex Watson, Max Hurd, Matt Gilmour, Bonnie Wright and Burberry Chief Executive Officer Angela Ahrendts.
In the first ever live global 3D broadcast, Burberry broadcast its show in 3D to screening rooms custom designed by Christopher Bailey at five simultaneous private events around the world in Paris, New York, Dubai, Tokyo and Los Angeles live from London. Viewers all over world were also able to watch the show live online in 2D at Burberry, as well as at over 70 global online news, blog, and fashion websites including Sky News, CNN, The Times, and The Daily Beast, all of which could be accessed on the iPhone, consequently enabling over 100 million viewers to see the latest Burberry womenswear collection.
Viewers of the 2D live stream were able to comment on the show in real time using their Facebook and Twitter accounts.
Exclusive Burberry entertainment from backstage and the red carpet in London was also streamed in 2D and 3D, hosted by British BBC Radio One presenter, Greg James.