Givenchy’s Spring/Summer 2010 ad campaign is predictable, staying true to Riccardo Tisci’s sense of fashion design. The ad campaign is boldly black and white and stars Mariacarla Boscono and Natalia Vodianova. Photographed by Mert Alas and Marcus Piggott, the ad campaign is classy and concise and let’s the Givenchy brand do most of the talking.
Fashion Designer Hubert de Givenchy was born to a wealthy family 1927 in Beauvais, France. He studied at the ecole des Beaux-Arts in Paris. His first job in the fashion industry was when he worked for Jacques Fath in Paris in 1945. He then worked briefly for Robert Piguet and for Lucien Lelong (1946) where he worked with Lelong’s assistants, Pierre Balmain and Christian Dior, and finally for Elsa Schiaparelli (1947- 1951). He opened the House of Givenchy in 1952. He named his first collection for Bettina Graziani, Paris’s top model. Balenciaga was his mentor, although he never worked for him, whose atelier was just across the avenue George V.