Brioni, Italy’s leading luxury lifestyle brand, is proud to announce the launch of a new limited-edition fragrance, “Brioni”. In celebration of the 65th anniversary of the house of Brioni, this new men’s fragrance pays tribute to the rich history of La Dolce Vita.
For decades, Brioni has addressed the unique needs of its sophisticated clientele with a tradition of refinement and quality. In the 1950s, the brand introduced a limited series of men’s fragrances, which included the “Good Luck” eau-de-cologne and celebrated the chic and innovative elegance of the period. This new eau-de-parfum will be produced in limited quantities and available beginning the last week of October 2009 exclusively in Brioni boutiques and select luxury retailers worldwide.
This new fragrance reflects Brioni’s signature style–classically elegant with a modern and sensual touch and demonstrates the same attention to quality construction and exquisite detailing that has made Brioni and “Made in Italy” products famous around the world. The essence, packaging and distribution of this contemporary fragrance are designed exclusively by Brioni and are in keeping with the company philosophy: “To Be One of a Kind”.
“Our commitment to provide customers with distinctive merchandise and superior service today is stronger than ever,” said Andrea Perrone, CEO of Brioni. “The “Brioni” fragrance is a unique product, true to Brioni’s commitment to quality and refinement.”