Spring/Summer 2010 menswear collection

Pringle of Scotland is the iconic brand founded in 1815 at the birthplace of the Scottish knitwear industry. From the beginning technical innovation has led to the creation of knitwear as outerwear, the signature argyle pattern and the classic twinset.

Under the creative direction of Clare Waight Keller, the pringle brand embraces its heritage while continuing the tradition of innovation in a contemporary context. The press collection forms the essence of the Pringle brand dna and is set to be showcased as a creative capsule range for every collection going forward. ‘ to clearly visualise what pringle of scotland is about, our iconic styles are an integral part of our design statement ’ says waight keller.

The spring/summer 2010 menswear collection reflects our relaxed interpretation of the English gentleman, highlighted through beautiful tailoring with a casual spirit. The easy transformation from day to evening wear: the mix of tuxedo shirts with micro pique cotton and the continual crossover between knitwear, jersey and wovens throughout the collection. The palette of the collection mixes sophisticated neutrals of mocha, vanilla and clay with subtle shades of indigo blue, lead and dusty plums. Modern micro-textures. Chambery fabrics and bi-colour weave shirtings are blown up into over scale prints.

Across the collection fabrics are lightweight, repleat with modern textures and combinations including irregular seersucker and pique. The general feel is natural and washed but with an unusual texture. Summer fabrications are faille grosgrain in cotton/silk for a lightweight jacket, which is teamed with a classic argyle and cotton metal constructed jacket creating a worn feel.

The ‘new twinset’ appears as a fine cotton tuxedo shirt matched with a double constructed cotton jersey jacket or a simple cardigan. The under garment creates the perfect wardrobe staple; a laser cut pintuck jersey tuxedo shirt in a classic neutral palette of white, grey mélange and black.

This unstructured tailoring defines the mood of the collection. The collection tailoring with fully canvassed construction, wedge shoulders and waistcoats add an evening twist but are pared down with matching tonal shirtings. Overall, the silhouette reflects the fresh feel of the season; each look affirming an identity filled with charm, character and modernity.