New Balance and aerie by American Eagle, the intimates and dormwear line from American Eagle Outfitters, Inc. announces the introduction of the New Balance 600, a new fitness lifestyle shoe. The NB 600 is now available exclusively at all aerie standalone stores across the country. Offered at $65, the shoe is designed to complement aerie f.i.t., aeries fitness and workout wear line.
The NB 600 features a comfort molded EVA sole unit, Abzorb (a proprietary cushioning foam that resists compressions for all day comfort) and a lightweight mesh upper. The 600 is available in two trendy color combinations of grey/pink and white/lime, the perfect solution for the girl who wants an athletic look without sacrificing fashion.
With this program we have the opportunity to reach a style-savvy consumer with fashionable athletic footwear that merchandises with the incredible range of aerie, says Steve Gardner, strategic business unit manager for New Balance Lifestyle. It’s a program that brings a fresh perspective to product and merchandising, while synergizing these two great brands.
“We are excited to offer an exclusive, performance shoe to complete the aerie f.i.t. collection for our customers,” said Christiane Pendarvis, chief merchandising officer aerie. “New Balance is the ideal partner for us given their reputation for quality and style.”
Since its launch in fall of 2007, aerie f.i.t. has been a successful component of the aerie lifestyle brand. It includes a variety of exercise clothing and accessories including pants, leggings, shorts, sports bras, tees, tanks, hoodies, wind stoppers, vests, caps and headbands. Each piece is designed for high functionality as well as style. aerie Fit Sweat Free Fabric is wickable, pulling moisture away from the body, and includes Real Cool Cotton, which prevents overheating. Other details include hidden money pockets, reflective piping and special flat-seam construction.