If there’s one thing that the label’s designer, Christopher Bailey, loves as much as a trench coat, it’s his iPhone. Over the next five days, Bailey will be sending us photos that he took with it. Today’s image is of the show space being constructed in front of the Chelsea College of Art and Design in Westminster. “It is such an iconic, great part of London with the Thames, the Houses of Parliament and Big Ben,” Bailey says, “and it’s also where we shot our last ad campaign.”