55DSL, the younger lifestyle arm of Diesel will literally be hijacking 15 Diesel stores across the United States selling 15 their key pieces from the fall/winter 2009 collection men’s collection, the 55DSL x adidas Originals XV/55 sneaker, and their limited edition 10.55 t-shirts for 15 days only.
The 55DSL x adidas Originals XV/55 is the first ever shoe for 55DSL and will have its US debut at the Diesel store hijacking in all 15 locations. This limited edition sneaker combines the technical expertise of adidas Originals with the signature style and colors of 55DSL.
Also part of the heist are the 55DSL limited edition t-shirts entitled 10.55. The 10.55 collection is a unique collaboration in which five different world renowned graphic artists have total creative freedom to design exclusive limited edition t-shirts.