Swear Shoes S/S 2010Since its frantic inception S***R attracted the eye of creative people in the worlds of fashion and music. Indie artists, musicians and actors have been spotted wearing S***R shoes, among these respected designer Matthew Williamson, Thom York from Radiohead, Skin, Orlando Bloom, many a band from Kings of Leon to Muse, Nouvelle Vague to Liars, The Horrors to The Teenagers, all felt the noise of Swear.

S***R’s original DEAN design, a pointed shoe with distinctive rubber sole, featuring the iconic James Dean “Rebel Without a Cause” graphic outsole, marked the brand’s now instantly recognisable S***R ‘look’.

Few brands used a sports based sole in so many ways before. From classic oxfords and derbies to the most complex design, the DEAN has been the quintessential style of every S***R season, notably for its use of rich materials and colourfully employing metalic leathers and bold detailing.

S***R S/S 2010 COLLECTIONS NEXT SHOWING AT CAPSULE NY 20 + 21 JULY

FOR APPOINTMENTS CONTACT JORGE SAMPAIO / TEL: +44 7813181058 / EMAIL: swear@sixlondon.com