Monthly Archives

June 2009

Levi’s Footwear S/S 2010

Levi's Footwear S/S 2010For A/W09, Levi’s® Footwear and Accessories introduces a premium men’s capsule range designed by UK creative outfit 42 Associates, who will also collaborate on the brand’s S/S 10 collection.

The UK collection is composed of eighteen pieces that perfectly capture the Levi’s® classic American style and effortless cool. Highlights include a leather sole formal boot, a western biker boot, a work boot, and a casual shoe and boot.

You Nguyen, Levi’s® Creative Director says: “Levi’s® is determined to keep strengthening its position on the UK market and is sensitive to its unique challenges, hence we are delighted to collaborate with a UK design team on this project.“

Giorgio Armani Menswear S/S 2010

Giorgio Armani Menswear S/S 2010Once again, the ongoing revolution in male clothing – a revolution in concept, form and content – is moved forwards in terms of contemporary aesthetics by Giorgio Armani, who rolls out the classic canon of his style with a message of constant elegance. With total self-confidence, a variety of attitudes are expressed through colour, this summer’s star performer, together with oversized graphics that are unmistakably Armani.

Indispensable as ever, shades of grey present a virtuoso display of patterns, from shirts in masculine weaves to ties hat define the body or at times seem to blend into the background. A succession of stripes identifies the suits, in a game of graphics that extends down to the shoes. The holiday season and long sunny days of summer are evoked by shades of Havana brown lit up by gleams of light and the shimmer of silk on linen. Suits with a city slant appear super-light in pale, luminous colours teamed with lovely loose pieces like the shirt that recalls a small bomber jacket, or the unlined jacket in distressed treated leather.

Denim plays a vital role: lightweight and treated, it brings an unexpected dimension to casual suits, which sometimes include a waistcoat. The sky blue tones of the shirts, with micro geometric designs that range from stripes to azulejo tile patterns, emphasise the impact of plain white suits. Majorelle blue is either bright for contrast or faded for a touch of relaxed joie de vivre. For an energetic walk there are lace-up two-tone shoes with rope inserts; alternatively, look for versions in woven leather like Viennese straw, or ankle boots in ray-effect tanned leather.

Semi Precious Weapons

Semi Precious Weapons

On behalf of the Hudson Hotel in NYC, please find the invite for a party with Semi Precious Weapons this Saturday night at Hudson’s Private Park:

Live performance from SEMI PRECIOUS WEAPONS

Saturday, June 27, 2009


Private Park at Hudson, a Morgan’s Hotel – 356 West 58th Street

Music by DJ Lady Starlight

Launch of Fetty jewelry’s fall collection at Barneys Co-op


Original Penguin Caddyshack Party


There will be an open bar courtesy of Transphusion and Pabst Blue Ribbon AND the entire store will be 25% off!

This is all happening this Thursday June 25 at the ORIGINAL PENGUIN Store at Fashion Island in Newport Beach from 6pm to 9pm.

Technobohemian – A contradiction in terms?

Technobohemian - A contradiction in terms?

So is a Techno Bohemian a contradiction in terms? It appears there’s an attempt to prove not:

“John Malkovich kept himself busy in Milan unveiling his new Technobohemian label that is produced in Tuscany. He then went on to shoot an advertising campaign for Nespresso coffee the next day, following in the footsteps of fellow thespian George Clooney.”

Whether brand suceeds or not, Techno Bohemians are clearly forever fringe!

55DSL x Dim Mak x Ferrino Survival kit

55DSL x Dim Mak x Ferrino Survival kitBe a happy (and stylish!) camper this summer with the 55DSL x Dim Mak x Ferrino Survival kit. Created in collaboration with Los Angeles-based record label and lifestyle brand Dim Mak, and renowned Italian tent manufacturer Ferrino, this ultra cool tent will make camping feel like the ultimate inspirational experience.

With original packaging designed by Dim Mak’s own Turbokrapfen, the collaborative tent comes in a box along with a limited-edition 55DSL t-shirt and an exclusive Dim Mak compilation CD that will keep you rocking through this summer’s music festivals and beyond.

Founded by Steve Aoki, Dim Mak ( has expanded beyond an indie record label representing bands like Bloc Party and The Kills, to an integrated lifestyle brand dedicated to delivering cutting edge culture worldwide via music, fashion, radio, live events and the digital domain. In short, the perfect partner to push 55DSL into the music festival arena. Steve Aoki says about the collaboration: “Andrea and I have been planning on coming out with a collaboration for some time now and the tent was a great concept that was brought up at a dinner in Bassano del Grappa, hometown of 55DSL. Andrea is an innovative designer and I’m excited to work on this as well as other collabs in the future with 55DSL”. So how did this idea come about? “We were looking for a brand new idea,” says Andrea Rosso, creative director of 55DSL, “and we thought ‘what about a tent?’ Dim Mak and Ferrino were the perfect collaborative partners since they’re both on the cutting edge and know what it takes to create a product that appeals to hip young people. With this tent, we have created a place where cool campers can socialize and reconnect with friends and nature while enjoying great music at a festival. It’s something that will stick out in their minds as the place where the musical experience met the personal one.”

The decision to work with Ferrino was an easy one. Who better to team up with than a world-renowned Italian outdoor sports and mountaineering company that stands for excellent quality, brand image, innovation and history? After all, they remind us of 55DSL!

The tent project will be launched worldwide via the 55DSL press offices,, and will be at the centre of all in-store promotions and musical events this summer 2009 and will finally hit the stores in June 2009. It will soon be a must-have!

D&G paid homage to Fiorucci

D&G paid homage to FiorucciHats off to Domenico Dolce and Stefano Gabbana as they paid homage to Elio Fiorucci’s colorful and graphic style in their D&G show on Tuesday, with Fiorucci himself looking on. In these days of selfish egotistical fashion minds it’s heartening to find such a supreme demonstration of magnanimity – nice one guys!

Fiorucci said the duo have a special “antennae” to peg down what’s new.

Fiorucci himself was an innovator in the Seventies and Eighties, so it’s no surprise Dolce and Gabbana singled out the Fiorucci store, designed as a discotheque, as a prime Milan hangout.

“They say they felt at ease and in a different world,” said Fiorucci.

Burberry Prorsum Menswear S/S 2010

Burberry Prorsum Menswear S/S 2010BURBERRY PRORSUM MENSWEAR

“British town and country under British rain and sun.”
Christopher Bailey, Burberry Creative Director

Trench straps, shrunken seams, puckered seams, poacher details, double collars, taped seams and velcro details

Trench, slate brown, taupe, lead grey, chalk grey, grey mélange, charcoal, black, white, indigo, bottle green, hessian, chalk pastel hyacinth, chalk pastel pink, chalk pastel powder blue, uniform red, ultramarine, sou’wester yellow and optic white

Shower-proof waxed heritage cotton, waxed linen, waxed cotton canvas, linen canvas, washed cotton canvas, double bonded cotton, sail cloth cotton, featherweight quilted nylon, tissue weight nylon, gossamer cotton, tissue weight cotton, wool cotton tailoring, shadow stripe tailoring, canvas tailoring, bonded leather, paper leather, dab print knit, vintage cable knit, layered fine cashmere, spray dye cashmere, ribbon stripe shirting, seersucker shirting, cotton piqué shirting, lightweight spray dye cotton jersey

Vintage Chelsea boots in taupe, chestnut and black, washed leather belts, chestnut technical webbing belts with clip fastening, stonewashed canvas utility bags trimmed in trench washed leather, khaki & charcoal carpenter bags, rucksacks, sacks, weekender bags and totes

Burberry Prorsum Menswear S/S 2010

C.P. Company, first Wallace Faulds collection

C.P. Company, first Wallace Faulds collectionNext week in Milan, C.P. Company will unveil its first collection from head designer Wallace Faulds, the former design chief for John Galliano men’s wear.

Wallace Faulds, new Head Designer, is a graduate of Kingston University School of Fashion in London, Scottish-born Wallace Faulds honed his skills at Burberry and Studio Griffin before joining John Galliano where he has been head designer of John Galliano’s men’s line from 2005 to February 2009.

Commenting on his appointment at C.P. Company, Wallace Faulds said, “This is going to be an adventure as much as a challenge. I feel very excited and positive about the future.”

Faulds could have not said it any better. Founded in 1975 as Chester Perry Company, later shortened to C.P. Company, the Ravarino-based maison based its aesthetics in the military uniform and working clothes that leaned heavily on function and use.

As Carlo Rivetti, president of C.P. Company described it, Faulds job will be “not focus on radical changes but on the strengthening of archetypes.”

“Wallace will contribute with his fresh and international vision to the natural evolution of the brand into the future. His appointment is a logical response to the needs of today’s world, with total respect for our long-lasting ideals,” Rivetti added.


C.P. Company began manufacturing Italian casual wear in 1975 with the idea of bringing traditional clothing elements back into a man’s wardrobe. Since then they have gone onto produce over 40,000 garments, each piece reflecting C.P. Company’s philosophy – Function and Use.

The design and creation of C.P. Company clothing originates from their interest and research into military uniforms and work suits and more recently emphasis has fallen on the evolution of urban city wear. The main attraction of this type of clothing is the way in which function and wearability is combined with elegance and comfort.

C.P. Company design also focuses on the use of technical properties, either added to the fabric or the finished garment. For example, the use of large pockets, smog masks and heavy durable materials are all created carefully to suit specific situations.

One of C.P. Company’s main aims has been to produce garments, which are exclusively individual, using new fabrics and finishes. This is achieved from continual experimentation with different weaves, fabrics and colours. The company uses advanced creative technology – new found raw materials are dyed, printed on, coated, washed and treated, all in ways to find the ultimate C.P. Company product.

C.P. Company unites technology and knows how with human resources with the aim of maintaining coats and outerwear, knitwear, shirts and trousers all with one unique look.
In this day and age where clothing is seen as a form of personal identity, C.P. Company believes that their philosophy has become more actual – Function and Use has become a symbol of individuality, style and as always functionality.


Sportswear Company, a historical company in the scenario of Italian casual wear manufacturers, started off in 1974 under the name “Chester Perry”. At the end of the Seventies it became C.P. Company and growth followed accompanied by clear-cut success: that of Boneville and Stone Island joined the historic label.

Towards the mid-Eighties the company was taken over by Rabaldo Togna and by GFT and, with the arrival of Carlo Rivetti as Managing Director in 1989, the sportswear activity of GFT got underway with the name of Sportswear Company.

In 1993, following the selling off policy adopted by GFT, Sportswear Company was taken over entirely by Rivetex, the financial company held by Cristina Rivetti and her brother Carlo, with Carlo Rivetti as president.

The present portfolios of collections that Sportswear Company are manufacturing and developing are C.P. Company, Stone Island, Stone Island Denims, C.P. Company Donna and C.P. Company Children.

Paul Smith accepts the Queen’s Award

Paul Smith accepts the Queen’s AwardPaul Smith accepts the Queen’s Award for Enterprise.

Paul Smith is pleased to accept the Queens Award for Enterprise in the International Trade category this year.

The Queen’s Awards for Enterprise are the UK’s most prestigious awards for business performance. They recognise and reward outstanding achievement by UK companies. The Awards are made each year by The Queen, on the advice of the Prime Minister, who is assisted by an Advisory Committee that includes representatives of Government, industry and commerce, and the trade unions

‘We are obviously delighted and honoured to receive this award. We are pleased to say that our business around the world still continues to grow even during these more difficult financial times.’ Paul Smith

The award for International Trade recognises companies that have demonstrated growth in overseas earnings. Over the past six years Paul Smith has seen group turnover increase from £77m to £150m and has more than doubled export sales from the UK where it employs over 630 staff.

Eddie Van Halen files against Nike

Eddie Van Halen files against NikeEddie Van Halen wants Nike to stop running with the devil.

Reps for the Van Halen rocker’s company, ELVH Inc., filed a cause of action for copyright infringement Friday in Los Angeles Federal District Court against Beaverton, Ore.-based Nike.

ELVH alleges that the design of certain Nike Dunk Low styles infringe on the copyright the company holds for the red-white-and-black-striped pattern Van Halen made famous on his “Frankenstein” guitar — and for which the musician has held the copyright since 2001.

Citing “irreparable harm and damage,” ELVH is asking for the impoundment and destruction of all the shoes in question, as well as all profits from the sale of the shoes and damages.

As previously reported by Footwear News, Van Halen released a line of men’s high- and low-top sneakers featuring the Frankenstein design earlier this spring though licensee New Jersey-based FEA Merchandising, a company specializing in recording-artist merchandise.

Lawyers for Van Halen said they had no comment beyond the filing, preferring, they said, “to try cases in court.”

In a statement provided to FN by a brand spokesperson, Nike said it was aware of the lawsuit but did not believe it to have merit. “Based on the information provided to us, we have not infringed on any rights held by Mr. Van Halen,” it said. “Nike’s Dunk shoe design is not substantially similar to any of the Van Halen designs, and Nike has not referenced the ‘Van Halen’ name or image as part of any marketing campaign or promotional material associated with the shoe.”

Stella McCartney dines with Dad

Stella McCartney dines with DadSir Paul McCartney offered a recipe for vegetarian living in London Monday. The former Beatle and his designer daughter Stella hosted a luncheon at a restaurant in St. James’ Park, to support “Meat Free Monday,” their initiative to encourage Brits to down their steak knives in favor of vegetarian options at least one day a week. “America and Australia have also brought to light the damage [the meat industry] is causing to our planet, so even if you take one day a week to be a vegetarian then this will make a dramatic difference,” said the musician. “Our family has been like this for years — vegetarian, that is.” Yoko Ono, Kate Bosworth and Kelly Osbourne attended the green gathering and grazed on Linda McCartney mini sausages, burgers and a range of vibrant seasonal greens.

PF Flyers at Saks

PF Flyers at SaksBoston-based sneaker brand, PF Flyers, announces a new retail partner heading into the 2009 summer season. For the first time in the brand’s 72 year history, PF Flyers will premiere at Saks Fifth Avenue.

Kicking off this new retail partnership, the brand’s men’s collection will debut as part of a Father’s Day exclusive titled, The Sporting Life, beginning on June 18th. Featuring six limited, exclusive and/or early-release styles from PF Flyers’ collection, Saks adds the American sneaker brand to its portfolio of men’s casual fashion footwear.

PF Flyers has found recent success with many of its classic styles which tap into the sneaker brand’s American heritage roots. Several new timeless “reissue” sporting styles have been selected for early release at Saks including the PF Flyers Vantage, Sumfun (tennis), SportShu (baseball), and a new iteration of the Bob Cousy All-American Low Top (basketball). Additionally, the brand’s latest modern offerings, a color revealing patent leather Center Hi and a metal mesh Glide Hi Top will be unveiled in limited quantities.

Rufskin Clothing and Jeans

Rufskin Clothing and jeansRUFSKIN Denim was founded in early 2000 by Head Designer Hubert Pouches and Partner Douglas Coats. They met in Paris, France in the early 90’s when Douglas was a fashion model and Hubert owned a men’s modeling agency.

Rufskin’s clothing is designed to enhance the individual male form. All designs are original and hand made; paying close attention to detail. Rufskin challenges the boundaries of male design by consistently creating fashions that allow men to define their personal style of sexy.

The Rufskin brand is based out of Southern California and offers a unique selection of denim jeans, underwear, swim-wear, fitness clothing, and accessories. Their sexy masculine styling has proven to be what the male market is evolving towards; a more self-confidant and masculine awareness of the male form. Appealing to all types of men who want to look their sexy best, Rufskin has established themselves as a pioneer in men’s fashion. Choosing Rufskin will always set you apart by their unique fit in addition to style and quality.
Rufskin Clothing and jeans

Organic T-shirt by Christian Lacroix

Organic T-shirt by Christian LacroixFollowing the lead set by NOHARM, established names from the British fashion community such as Christian Lacroix, Betty Jackson and Giles Deacon have joined forces and created an exclusive organic T-shirt range in aid of the Environmental Justice Foundation (EJF). The launch of the range coincided with the ‘World Day against Child Labour’. The T-shirts are made of organic and fairly traded cotton and printed with organic certified inks.

Equmen Wonder Shirt

Equmen Wonder ShirtMany men might have recently heard about the wonder shirt from Equmen. This is a review of the core precision undershirt or also known as the wondershirt. The main claim to fame of this revolution in men’s clothing is it has the ability to make you look better!

Launched at Saks Fifth Avenue last May 29, Equmen is a male body-optimizing undergarment concept is the male version of shapewear, but designed with men’s health and style needs in mind. Already a hit in the U.K., Equemen’s Core Precision Undershirt is aptly nicknamed the “wondershirt”,

The patented Helix-Mapping System embedded in every garment merges physical therapy insights with state-of-the art sportswear engineering to improve posture, provide core support and visibly streamline the body.

“Advanced garment technologies are used in the activewear market to help improve athletic performance,” says Corie Chung, spokesperson for Equmen.

“We have leveraged these capabilities to engineer garments that can improve men of all shapes and sizes, whether they want to make a confident impression at work, dress for a special occasion, or simply improve everyday ergonomics,” Chung added.

The result is a range of high-performance undershirts that forge a new generation in men’s underwear, delivering a classic look with healthy-body benefits and visible cosmetic improvement.

Saks Fifth Avenue will be the first retailer in the United States to carry the line. “We are seeing evolution in the menswear and grooming segments as men are becoming more aware of what it takes to put their best foot forward,” says Eric Jennings, Fashion Director. “Women have long had an extensive set of resources in this area. We are very pleased to give men a new, highly effective tool in their grooming arsenal.”

Justin Bartha in Burberry

Justin Bartha in BurberryAmerican actor Justin Bartha wore jeans, a cardigan, blazer and shoes all by Burberry to the London premiere of his new film Hangover, yesterday evening. Justin also wore a Burberry snood – the new scarf -which was previewed on the Autumn Winter 2009 Burberry Prorsum runway.

Justin has been dating actress Ashley Olsen since May 2008. Though there was a rumor of an engagement in October 2008, it was denied by Olsen’s representatives. In the past, Justin has also been romantically linked with Lydia Hearst-Shaw.

Glass Candy & Lindstrom live at KOKO

Glass Candy & Lindstrom live at KOKOThis Thursday sees one of the most glamorous and exciting music experiences of the year take place in Camden. Glass Candy & Lindstrom, the world’s finest artists when it comes to nu-disco, are both performing live at KOKO.

Glass Candy, who have performed on both Chanel & Chloe Haute Couture runways over the past year, are flying over from the US for this exclusive London show so it’s definitely worth you making an appearance!


Lindstrom (LIVE)
Glass Candy (LIVE)
Desire (featuring Johnny Jewel of Chromatics, LIVE)
Mike Simonetti (DJ)

Thursday 11th June 2009, 7.30pm 1am

KOKO, 1A Camden High St, London NW1 7JE
0870 432 5527 / Box office: 0844 847 2258
Nearest tube: Mornington Crescent

Advanced tickets are £15 from all reputable online ticketing companies.
Also available in person from Phonica, Rough Trade East, Pure Groove and Stargreen.
Over 18s event, ID may be required.

Burberry Clothing A/W 2009 Ad Campaign


Christopher Bailey says: “This Autumn/Winter campaign was shot here in Westminster, a wonderfully historic part of London and the home of our new global headquarters Horseferry House.

I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.

Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who like the images she fronts, has a classic beauty a great character and a modern edge.

Emma’s charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.

The five guys of the campaign, Tom, Charlie, Douglas, Nick and Tom come from the world of film, music and art and give the pictures a true British attitude

I believe that these iconic images shot by Mario Testino will have longevity well beyond the season that this ad campaign represents.”

Re-enforcing the brand’s rich heritage and signature icons, the series of colour images are anchored in outerwear, including the Burberry trench coat, and innovations of the iconic Burberry check, all starting points for all collections.

The images also focus on other key Burberry competencies including eveningwear, tailoring and Burberry accessories for women including The Woolf Bag, introduced this season, and pieces from the jewellery collections.

The Burberry snood, the ‘new’ scarf, and the latest addition to the Burberry accessories collection introduced during the Burberry Prorsum Autumn Winter catwalk shows. Snoods feature throughout the campaign in variations of the Burberry trademark check.

Red Monkey Fashionshow courtesy of G3 jewelery

Red Monkey Fashionshow courtesy of  G3 jeweleryHere are a few shots taken from the Fashion Takeover Red Monkey Fashionshow courtesy of G3 jewelery. The show featured a number of Martin Ksohoh’s exclusive Red Monkey denim designs and caused a stir with the ladies in the audience.

Red Monkey Fashionshow courtesy of  G3 jewelery

In 2002, Martin began working with engineered cotton harvested from a farm in china. The unique yellow fibre creates a very special hand feel and colour shade when woven and dyed with the indigo rope dying method. As demonstrated by the institute lepine in paris more than a decade ago, this cotton fibre allowed new processing methods to be done that were not harmful to the environment and also introduced a raw denim that retained the characteristics of rawness on the outside while the inner surface is plush, smooth and unlike any other raw jeans found in the market place.

Red Monkey Fashionshow courtesy of  G3 jewelery

Gucci Clothing Made for China

Gucci Clothing Gucci Clothing – Made for China! You’re probably thinking shouldn’t that be Made in China. In truth it’s probably both…

Gucci creative director Frida Giannini made a visit to a children’s eye hospital during her first visit to Mainland China on Thursday. Giannini is in China along with chief executive Patrizio Di Marco to celebrate the opening of the brand’s new flagship store in the heart of Shanghai. The company now has 28 stores in Mainland China, a number Di Marco said he’s certain will grow in the coming years. Gucci has considerable optimism about the Chinese market, seen as a bright spot amid the world economic downturn. Giannini said she found Beijing surprising and energizing, and is certain this won’t be her last visit. The dinner was hosted by Vogue China at Daniel Boulud’s Maison Boulud restaurant, set in the newly renovated Legation Quarter. Among the guests were actress Zhang Ziyi, and members of the pop band Super VC. Several in attendance noted the somber mood in Beijing on Thursday, the 20th anniversary of the bloody crackdown of the Tiananmen Square democracy movement. A reminder perhaps of the hidden reality that still prevades mainland China.

Evisu appoints Scott Morrison as CEO

Evisu appoints Scott Morrison as CEO Evisu appoints Scott Morrison as CEO

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been appointed as global chief executive for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and simplify the brand message, improve the product and move the collections into a more contemporary style, which suits both European and American markets. Morrison is going to oversee all markets except Japan, where the brand was founded in 1991.

Evisu will move their worldwide headquarters to New York from Hong Kong, where its parent company Bestford Ltd. is based. Bestford and Peter Caplowe acquired the Evisu trademarks for all markets outside of Japan from Evisu founder Hidehiko Yamane in February 2006. The transaction was funded by New York based hedge fund Indus Capital Partners, which owns a majority stake in Bestford.

Evisu posted sales of about $30 million at wholesale outside of Japan, with less than $4 million of that in the U.S. There are 19 freestanding stores outside of Japan, with none in the U.S. Yamane still owns and operates the business in Japan with 61 freestanding making a profit of $50 million annually.

A small capsule collection of Evisu’ new direction will be shown at the Pitti Uomo in Florence and Bread & Butter in Berlin this summer. The fully overhauled collection will be ready for Autumn/Winter 2010 deliveries.

Scott Morrison, 36 years old, created in 1999 the instantly popular Paper Denim & Cloth label. As President and designer he quickly established the growing operation as one of the world’s premium denim brands. Inspired by that growth he began incorporating other areas of personal and cultural interest into the budding lifestyle concept. After almost 5 years at one of the first American success stories in the premium denim market Morrison decided to leave in 2004 to found and design the dual-fold concept, “Earnest Sewn” and “An Earnest Cut & Sew”. This venture lasted till March of this year, and with his hiring at Evisu he is again back in the denim business, this time at the helm of one of the world’s most iconic brands.

Interesting fact – The original Kitmeout was the first website in the world to sell Evisu online back in 2000!

Rivet De Cru Jeans by Ruben Dario Campos

Rivet De Cru JeansBrand shout on Kitmeout:

Rivet De Cru Jeans brand based out of Los Angeles founded in late 2007, Was launched by long-time denim designer Ruben Dario Campos, an industry leader in quality and innovative jean manufacturing with over 18 years of Denim sales and design experience.

After many years of sales at the helm of Italian Denim Brand Parasuco Jeans, Ruben decided to venture out on his own. A decision that would decidedly change his life for the better, and put him well on his way to learning the art of premium denim design from scratch.

In 1999 a new option presented itself in an alliance with the RP55 Group, where he was able to successfully sharpen his skills in fabric selection, laundry and trim selections in order to create a brand that would become synonymous in the industry with great premium washes and a perfect fit, Azzure Denim was born. After almost a decade and a few brands later, Ruben once again felt the need for change and wanted to renew his first love, premium jeans.

Once again Ruben was now in a position to truly express himself and fill the void in the market with something he felt had been missing. From intricate washes, with destroy accents, carefully positioned hand brush areas and creases, he was now designing the jeans that would leave a timeless denim impression in our closets. Rivet De Cru which means vintage rivet in French, carries Ruben’s initials, a brand that finally would hold his seal of approval.

” We treat our jeans like paintings, using the denim as our canvas, the washes as our medium, and the premium denim lifestyle as our inspiration for our design, to create the perfect pair of jeans” … Ruben Campos

With striking washes and fresh new product every month, he has been able to sell to an international market and some of the leading boutiques in the United States. Combining a love for Americana West and Premium European Fashions, Rivet De Cru’s look and feel will separate it from your normal pair of jeans.

The signature RV back pockets and 120 different ways of execution are also other factors in its efforts to remain timeless. Rivet De Cru jeans are currently being sold from the beaches of Los Angeles & Miami, to the streets of England & New York, and in the walls of Harvey Nichols in Dubai.

” Rivet De Cru Jeans – Timeless premium denim in a world of constant change!”

Momotaro Jeans – Win A Pair!

Momotaro Jeans - Win A Pair!

Nordic Denim House and Kitmeout are offering all Kitmeout users a chance to win a pair of Momotaro 0905 Classic Straight or ladies 8003-SP Natural Straight -jeans. All you have to do is send your name and address to and answer this simple question: Where does Momotaro Jeans –name come from?

Momotaro Jeans - Win A Pair!

0905 Classic Straight: “White lines are a Japanese tradition”

Going to war label is dyed only with darkest type of natural indigo. The jeans are 15.7oz of rigid denim with good fit and after wearing them for a short time, they will soon feel like a second skin.

Momotaro Jeans - Win A Pair!

8003-SP: “Original Japanese jeans for women”

Ladies line is woven with high quality cotton using hand powered weaving machine. The special long length fiber cotton gives you a flexible feel.

Momotaro uses only the best raw materials and dyes cotton with indigo blue for use on its weaving machine – all by hand. At Momotaro, the artisans have a saying, “Made by hand without compromise”. All you have to do is try a pair of Momotaro Jeans on and you will see for yourself, in the exquisite details and the rich indigo blue that Momotaro jeans are of superior quality.

Nordic Denim House is also offering all Kitmeout users a 10% discount from all purchases. Just enter coupon code KMONDH09 at the checkout for the discount.

Winner will be announced on Kitmeout and

Good luck!

Full Details – Click Here

Prince Harry into Polo – Ralph Lauren?

Prince Harry into Polo - Ralph Lauren?Is Polo the new sport of the fashion elite?

Said Marc Jacobs of the sport: “All I know about polo is it’s a little logo on Ralph Lauren’s brand of clothing.” Jacobs who with his fiancé Lorenzo Martone, was one of the first to arrive on Governors Island Saturday for Veuve Clicquot’s second annual Manhattan Polo Classic.

Someone who knew more about the sport was HRH Prince Harry of Wales, who led a team in honor of his charity, Sentebale, in a match against Argentine pro Nacho Figueras and his squad, Black Watch. But even the royal was rusty. “I’ve only played polo once this year, so I’ll probably fall off,” he joked.

After a light lunch and lots of Veuve, Aby and Samantha Rosen, Alberto Mugrabi, Peter Brant, Alek Wek, Kelly Klein, LL Cool J, Donna Karan and Chloë Sevigny turned their attention toward the pitch.

“I’ve never been to [an official] polo game,” said Kate Hudson on the sidelines. “Although in Colorado, where I grew up, our neighbors had a big ranch and there were polo matches going on there all the time.”

In the final seconds of the game, HRH Harry saved the day. He won the match and the hearts of New Yorkers. As Cornelia Guest put it, “The prince is charming.”