One of Hong Kong’s first-ever public art installations has been unveiled – courtesy of Louis Vuitton. Richard Prince, the American artist best known for his “appropriation” style and his collaborations with Marc Jacobs, has wrapped the Hong Kong Museum of Art with enlarged replicas of pulp fiction novel covers.

The installation, which takes its theme from Prince’s “After Dark” series, heralds a significant exhibition of paintings, photographs and video installations collectively called “Louis Vuitton: A Passion for Creation” that will be displayed inside the Museum of Art from May 22 to August 9 as part of Hong Kong’s annual French May Arts Festival.

The exhibition draws from the permanent collection of the Fondation Louis Vuitton pour la Création and features works by Jeff Koons, Bertrand Lavier and Stephen Sprouse.

LVMH Moët Hennessy Louis Vuitton chairman Bernard Arnault, will attend the opening festivities next week along with Marc Jacobs, Prince, Takashi Murakami and Frank Gehry. The latter designed the Fondation Louis Vuitton’s permanent museum outside Paris, which is slated for completion in 2012.