Burberry will become the newest addition to the Manhattan skyline from 28 May 2009 when three 50 foot long neon Burberry signs will be lit above the new Burberry Americas headquarters at 444 Madison Avenue in New York. The site is one of only six grand fathered signage locations in New York.
The new 68,000 square foot Burberry Americas headquarters at 444 Madison Avenue mirrors the 160,000 square foot Burberry global headquarters in London. Both headquarters, designed by Burberry Creative Director Christopher Bailey, to capture the quintessential British values which Burberry represents, feature modern contemporary office space and cutting edge show rooms.
On 28 May, Burberry Chief Executive Angela Ahrendts and Christopher Bailey will be in New York to host an event to celebrate the lighting of the Burberry name across the Manhattan skyline.
Angela Ahrendts, Chief Executive of Burberry, said:
“We are thrilled to have a Burberry marquee on such a landmark building in the centre of New York. We’re even more excited to be relocating our new headquarters for the Americas in the building. This investment further reinforces our flagship strategy in New York and America.”
Christopher Bailey, Creative Director of Burberry, said:
“We are all so excited about Madison Avenue. It’s such an iconic building which we feel is the perfect new home for Burberry in America and will be another huge chapter in our rich history. The aesthetic mirrors our new global headquarters in London and really emphasises to our American consumer the modern expression of the brand – a balance of what we have always stood for, what we represent today and where we are going.”
Burberry is a global luxury brand with a distinctive British heritage, core outerwear base and one of the most recognised icons in the world.
Burberry, which is headquartered in London and listed on the London Stock Exchange, was founded in 1856.