Burberry is offering Kitmeout Users the chance to win a bottle of their new fragrance Burberry, The Beat for Men. To WIN a bottle email your name and address to burberrythebeat@kitmeout.com

Burberry The Beat for Men is the scent of an effortless British style, heavily influenced by music – the fragrance was inspired by a soundtrack of bands such as The Arctic Monkeys, Razorlight and Kings of Leon.

“We wanted to create a fragrance that expressed disheveled elegance – an unforced look, style and attitude that is young, modern, masculine and dynamic. Articulating the creativity, positivity, energy and open-minded, individualistic, effortless approach of The Beat man.”
Christopher Bailey

The campaign, shot by photographer David Sims, features a handful of some of Britain’s brightest new talent. Actor Alex Pettyfer, vocalist George Craig, musician and model Will Cameron, vocalist/ guitarist Kristian Walker and creative talent manager Jonny Epstein.

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