Juicy Couture is winding down its men’s business, Dirty English, and the last shipment will be for fall. Does the demise of Dirty English substantiate the view that a brand cannot genuinely embrace both genders once they’ve established a reputation for being gender specific? Many men simply refuse to buy Juicy Couture/Dirty English and not because the quality of the garments but because of the overt feminine association. Perhaps there’s a lesson here for the whole fashion industry.
Fashion