Another brand following the NOHARM lead is etnies. Pierre André Senizergues, the founder of skate brand is to launch his newest venture, C-PAS, a line of contemporary eco-apparel. etnies Founder and Gran Fromage Pierre Andre Senizergues is no stranger to the media. He’s been featured in several publications for his notable skateboarding achievements, innovations in skate footwear and his radical environmental attitude. The NOHARM mantra is catching on across the fashion world.