BURBERRY INTRODUCES NEW CHECK – SPRING/ SUMMER 2009.
The New Check has been really popular this season already gaining a following from the likes of Daniel Craig, Orlando Bloom, Dev Patel and Josh Hartnett to name a few.
Burberry Creative Director Christopher Bailey has developed a new Burberry check for men, inspired by the energy, attitude, modernity and masculinity of the new fragrance Burberry The Beat for Men.
Launched as part of the Burberry London Collection Spring 2009 menswear collection, the new check in black, charcoal and white features across accessories for women including bags, small leather goods, soft accessories and shoes as well as ready-to-wear pieces.
The new check also features as the lining in soft leather bags and small leather goods including laptop bags and cases, tote bags, billfold wallets and card holders.
A crinkle cashmere scarf in dark charcoal and black Burberry check is worn by British actor Alex Pettyfer in the new Beat for Men fragrance advertising campaign shot by British photographer David Sims.