“Absolutely water-proof and high technology performance are the two main characteristics of the Paul & Shark Interactive Jacket which is resistant to a 20m column of water (Typhoon 20000). It is multi-functional with an ipod and bluetooth connection. The removable hood is lined in coyote fur. This is ideal for yachting enthusiasts as well as for metropolitan adventurers.”

All the innovation and forwarding thinking expertise and vision we come to associate with Paul & Shark is perhaps called into question by the backward use and anti-ethical inclusion of the coyote fur hood. Shame!