Kitmeout readers invited to launch party!
55DSL x COMPLETE TECHNIQUE LAUNCHES LUXURY JEWELRY COLLABORATION
FRI OCTOBER 3RD 2008
6.30pm – 8.30pm
This month 55DSL will be launching a unique collaboration with a one of a kind jewelry line from the shores of Japan, Complete Technique.
The joint venture will feature an exclusive limited edition speaker pendant available solely at the 55DSL New York flagship store location at 281 Lafayette Street Soho, NYC. The speaker pendant made in resplendent black and gold precious metals is crafted with a beautiful Fifty Five DSL personalization. Each is serialized
and numbered from 1 to 55 and stamped bearing a hallmark of the flagship’s home city…NY!!
The creative director of Complete Technique, Osamu Koyama teamed up with 55DSL to design a limited edition piece that would compliment the recently launched 55DSL FW08 Collection. The graphic story in the Italian streetwear brand’s latest collection was inspired by hi-fidelity stereo equipment and has twisted references to the late 80’s. It’s a PERFECT FIT!!
When asked why he chose to collaborate with 55DSL, Koyama replied “Our concepts for this season were perfectly matched, so I really wanted to do some sort of collaboration with 55DSL. Also quality of goods and attention to detail is really important to me, and at 55DSL if you really look into the product you will find amazing detail….. Plus I like the way 55DSL clothing fits, I’m sure that I will wear it forever”.
Creative director of 55DSL Andrea Rosso, is equally enthusiastic about releasing this collaboration he says of the project “The first time I saw Osamu’s jewelry I really wasn’t able to choose!! All of the pieces are amazing and really in line with 55DSL. It’s a project that is exclusive to New York and that makes it very special, I would love to spread this kind of collaboration to other countries”.
Always a big supporter of up and coming talent, 55DSL decided to take the collaboration one step further by giving Koyama a platform to show his most exclusive custom pieces along with some hot favorites for a limited time in the 55DSL NY flagship store. Starting from $120 and reaching as far as $15,000 a piece, the jewelry elicits the same response in anybody who is lucky enough to see them, “Where the $#@! did you get that?…I want one!!
Be the envy of all your friends and be the first one in line at the NYC launch event on: FRIDAY OCTOBER 3RD, from 6:30-8.30pm at the 55DSL Store at 281 Lafayette St. b/w E. Houston and Prince. Open bar kindly provided by REDBULL (with vodka).
Music on the night provided by “FUTURE SHOCK” stars of the upcoming MTV movie directed by RANDALL STEVENS called “Made In Queens” – trust us…you haven’t seen (or heard) anything like this.
Not only that, all shoppers spending $55 or more during the 2 hour preview event will be entered into a raffle to win one of the 55 limited edition pendants!!!